MOSCOW, 16 March 2023 – The Ministry of Tourism,
Arts and Culture Malaysia through its agency Tourism Malaysia is participating
once again in the 29th. Moscow International Travel & Tour (MITT) Trade
Show, taking place today until Saturday, 18 March 2023. The three-day event is
held at Crocus International Exhibition Center, Moscow with the participation
of more than 50 countries from around the world. This year marks the 13th
participation of Tourism Malaysia since it first joined in 2010.
This year’s Malaysia delegation to MITT 2023 5 tour
operators (Malaysia and Russia based company) and 2 hotels. There are a total
of 11 participants representing 7 organisations joined under the Tourism
Malaysia booth. The Malaysia delegation is led by Mr. Jeffri bin Munir –
Director of Tourism Malaysia Moscow office. Also present is His Excellency Mr.
Johan Ariff bin Abdul Razak – the Charge d’Affaires of the Embassy of Malaysia,
Moscow and Mr. Muhammad Umair bin Roshidi – the Head of Chancery at the Embassy
of Malaysia, Moscow.
His Excellency Mr. Johan Ariff who officiated the
Malaysia booth today, said, “MITT continues to be one of the best platforms for
Malaysian tourism players to meet up with Russian and the CIS outbound agents
and airlines, where we get to share the latest information on Malaysia’s
tourism products and new tourist attractions in our effort to further revive
the tourism industry.” He also emphasised Malaysia’s unique island and beches,
ecotourism destinations and community-based tourism to be of high interest to
the Russian market.
In conjunction with MITT 2023, a new video
advertisement from Tourism Malaysia’s latest campaign “Soul of Malaysia” will
be shown at the trade show
Since its full reopening of international borders,
Malaysia has recorded a total of 10,070,964 (10.07 million) tourist arrivals
and RM28.2 billion (Euro 6.1 billion) in tourist receipts in 2022, surpassing
its initial target of 9.2 million international tourist arrivals. In 2023,
Malaysia is targeting to welcome 16.1 million international tourist arrivals
and generate RM49.2 billion (Euro 10.5 billion) in tourist receipts.
Particularly, in December 2022 - Malaysia recorded
11,125 Russia tourist arrivals, which translates to a significant growth of
42.1% as compared to 7,828 arrivals back in December 2019. In total, Malaysia
welcomed 33,003 Russian tourist arrivals in 2022, in comparison to 79,984
arrivals in 2019. With enhanced air connectivity and promotional efforts in
2023, Tourism Malaysia is optimistic to witness exponential growth from the
Russian market.
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