Sim Leisure Group plans to develop further ESCAPE theme parks

 

Sim Leisure Group founder and executive chairman Datuk Sim Choo Kheng said it has been a long journey for the group. Courtesy image

Sim Leisure Group, known for conceptualising and creating the ESCAPE brand of parks in Malaysia, has set out to establish itself both domestically and abroad.

The group is currently working on projects in Oman, Qatar, Saudi Arabia, and China, and it is also said to have signed a deal to grow the ESCAPE brand in Sri Lanka.

The ESCAPE theme park brand is represented in Malaysia via ESCAPE Penang and the group's exclusive mall attraction, the indoor ESCAPE Challenge park in Petaling Jaya.

Additionally, new parks in Ipoh and Cameron Highlands will soon be coming under the name.

The group's founder and executive chairman Datuk Sim Choo Kheng said it has been a long journey for the group.

"Here we are, 10 years later after the ESCAPE brand was conceptualised in ESCAPE Penang. But as you can see, we are not like other so-called theme parks. We dared to be different, answering the call for reimagined play experiences. Today, we still stick to the tried and tested concept of the rediscovery of childhood, while promoting connection with nature," he said.

Sim claimed that the team's current success is a result of their ingenuity and dedication, which have transformed traditional theme parks and helped to advance travel to Penang and Malaysia.

"While not resting on our laurels, we continue to evolve with the times, creating new experiences for our visitors. So, even as we celebrate 10 years of ESCAPE Penang with new attractions, we continue to look to the future," he added.

ESCAPE Penang recently marked two more game-changing attractions with the launch of Malaysia's first-ever Ski Slope, the first-of-its-kind in Penang's tropical setting; and the Dead Sea Pool, where tourists can naturally float like in Jordan's Dead Sea.

Sim Leisure Group, via the creation and growth of ESCAPE Penang over the last 10 years, has answered the call to put Penang on the map of the world with such a world-class destination, according to Penang Chief Minister Chow Kon Yeow, who officiated at the launch.

Chow said the fact that ESCAPE Penang has drawn millions of people shows that it will continue to be a popular tourism destination for years to come.

According to him, ESCAPE Penang has once again upped the bar for the growth of tourism in Penang with the addition of these two additional attractions.

-nst online.