LONDON, 1 NOVEMBER 2021 – Malaysia returns to participate in the
World Travel Market (WTM) 2021 that is held in hybrid with a strong message to
promote Malaysia as a safe holiday destination after travel restrictions were
enforced for almost two years worldwide. This year marks the 40th participation
by Tourism Malaysia.
Starting from 1- 3 November, WTM 2021 will welcome its attendees
physically in ExCel London, while on 8 and 9 November, attendees will meet and
connect virtually through the WTM London Virtual platform. Tourism Malaysia
will be joined on the stand by partners from the state of Pahang and private
sector representatives from Malaysia Airlines and Berjaya Hotels. Virtually, a
total of 10 organisations will be taking part through the event, comprising (4)
tour operators, two (2) state tourism boards, three (3) hotels and resorts, and
one (1) product owner.
This year’s participation aims to provide tourism industry
players from around the world to get the latest information on travelling to
Malaysia, especially after the recent announcement on Malaysia’s first
international tourism bubble to Langkawi that will open its doors on 15
November 2021. Tourism Malaysia believes that WTM serves as an important
platform to introduce Malaysia’s new and upcoming tourist attractions that meet
the needs of the UK and Europe markets.
Commenting
on the participation, His Excellency, High Commissioner-Designate of Malaysia
to the United Kingdom, Ambassador Zakri Jaafar said, “Through this event,
Tourism Malaysia is looking forward to discussing possible collaborations and
partnerships by leveraging the business-to-business (B2B) spectrum and
restoring confidence among international travel agencies to promote and sell
Malaysia’s tourist attractions. Our participation will provide an opportunity
for tourism industry players from around the world to get the latest
information on traveling to Malaysia.”
Dato’ Zainuddin Abdul Wahab, the
Director-General of Tourism Malaysia is also optimistic for this year’s
participation, “We are excited to participate in WTM for our 40th year,
reconnecting with our partners and forging new relationships. WTM continues to
be an important platform for us to promote Malaysia’s extensive tourism
offering and to introduce new and upcoming tourist attractions that we believe
appeal to the European market.”
The
Malaysian Government has recently announced that Langkawi will be the first
destination in Malaysia to open its doors to fully-vaccinated international
tourists this 15 November, with no quarantine required. We are proud to
announce that we have achieved more than 94.9% of fully vaccinated adults
nationwide.
Tourism Malaysia is also working with
international airlines to increase connectivity to Malaysia. Malaysia Airlines
is currently operating twice weekly for flights from London to Kuala Lumpur
until the end of December 2021. The frequency is expected to increase to five
times weekly between January and March 2022.
Tourism
Malaysia will be at stand AS 401. For more information on WTM, visit its
official website here.
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