Our Mission
Marketing
Malaysia as a destination of excellence and to make the tourism industry a
major contributor to the socio-economic development of the nation.
Our Objectives
Promote
Malaysia as an outstanding tourist destination.
Showcase
Malaysia's unique wonders, attractions and cultures.
Enhance
Malaysia's share market for meetings, incentives, conventions and exhibitions
(MICE).
Increase
Malaysia's tourism revenue by increasing tourist numbers to Malaysia and extend
their length of stay.
Encourage
tourism and its related industries in Malaysia.
Help
develop domestic tourism and promote new investments in the country, as well as
provide increased employment opportunities. The growth of tourism would also
contribute positively to the country's economic development and quality of
life.
Our History
The
Tourist Development Corporation of Malaysia (TDC) was established on 10 August
1972 as an agency under the former Ministry of Trade and Industry by an Act of
Parliament.
With the inception of the Ministry of Culture, Arts and Tourism on 20 May 1987, TDC was moved to this new ministry; and became the Malaysia Tourism Promotion Board (MTPB) through the Malaysia Tourism Promotion Board Act 1992.
Popularly known
as Tourism Malaysia, its full focus is on promoting Malaysia domestically and
internationally.
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