PUTRAJAYA, 26 May 2021 – The Ministry of Tourism, Arts and
Culture Malaysia through its agency Tourism Malaysia is participating at the PATA
Adventure Travel Conference & Mart (ATCM) 2021. This
year, participants will be taken on a virtual journey throughout the two-day
event scheduled to take place from 26th to 27th May 2021.
With ‘Re-Generation for the Adventure
Industry’ as this year’s theme, PATA ATCM 2021 brings
together tourism professionals involved in adventure travel and responsible
tourism to discuss and create new opportunities for promoting environmental
protection and social sustainability within the industry.
Participating in Asia Pacific’s leading travel trade event to
connect buyers and sellers across the globe, Tourism Malaysia is joined by 10
Malaysian organisations*, consisting of six (6) industry
partners and four (4) state tourism boards.
The Malaysian tourism industry is now focusing on maximising the
country’s existing resources through ecotourism, rural and experiential
tourism, as well as enhancing niche tourism products. Similarly, adventure
travel plays a big part in Tourism Malaysia’s goal to promote Malaysia as The
Top of the Mind Ecotourism Destination in the World.
In line with the National Tourism Policy 2020-2030 and the
United Nations Sustainability Development Goals, Tourism Malaysia hopes to
elevate sustainability in the tourism industry while highlighting the natural
wonders Malaysia has to offer.
*Participating
organisations:
Industry partners
Asian Overland Services, Apple Vacations Sdn Bhd, Jauhar Asia Vacations Sdn
Bhd, Morahols Travel Sdn Bhd, Sunway Lagoon Sdn Bhd, and U2 Travels and Tours
Sdn Bhd.
State tourism boards
Penang
Global Tourism, Tourism Pahang, Tourism Perak, and Tourism Selangor.
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