STB's Noredah appointed PATA's executive board member

 

Noredah Othman, with 30 years experience in state tourism, will hold the position for two years until 2023. - NSTP/ courtesy of SABAH TOURISM BOARD

KOTA KINABALU: The Sabah Tourism Board (STB) general manager has been elected as one of two government members to the Pacific Asia Travel Association (PATA) Board.

Noredah Othman, with 30 years experience in state tourism, will hold the position for two years until 2023.

As the longest-serving officer with STB, she is responsible for marketing and promotions of the destination.

Noredah has held various positions in STB since October 1990 and served as deputy general manager (Support Services).

The other candidate is Dr. Abdulla Mausoom from the Maldives' Tourism Ministry.

In 2019, Noredah was appointed as a PATA Board member and received the instrument of appointment at the PATA Board meeting.

The meeting was held in Kazakhstan in September of the same year for the 2019 and 2021 term.

"This acknowledgment indirectly shows the significance of Sabah as an established tourism destination in the region.

"It also shows how it can contribute to the development of the travel and tourism industry in the Asia Pacific region," read a statement by STB.

Founded in 1951, PATA is a not-for-profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the Asia Pacific region.

One of the functions of the PATA Board is to determine high-level external and industry policies and positions of PATA, and to provide guidance accordingly to the PATA Executive Board on such issues.

-nst online.