PUTRAJAYA, 6 April 2016: A total of 23,973 domestic travel packages worth RM6,560,795.60 were sold to the public during the Malaysian Association of Tour and Travel Agents (MATTA) Fair, which was held from 11 to 13 March 2016.
The total value of sales showed an increase of 48.02% compared to RM4,432,084.49 at the MATTA Fair in March 2015. It was a new record for Tourism Malaysia as the sale of the domestic travel packages had surpassed its original target of 17,896 packages and RM4.65 million total sales.
The sales of the domestic packages in the March edition of the MATTA Fair this year also showed a 10 % increase or 23,973 packages compared to the September edition of the MATTA Fair last year. Its total value of sales also showed a huge increase of 18.96% compared to RM5,515,089.84 in September.
The participants from Kedah recorded the highest sales with RM1.7 million, followed by Terengganu (RM1.05 million), Pahang (RM1.01 million), Johor (RM855,524), and Selangor (RM495,747).
Island destinations such as Langkawi, Perhentian, Redang, and Pemanggil, as well as Pahang National Park, and Desaru Fruits Farm received an overwhelming response during the MATTA Fair.
This huge success is a testament to the effectiveness of Tourism Malaysia’s latest domestic campaign called the Cuti-Cuti 1Malaysia Dekat Je, which was launched on 17 June last year.
A total of 110 organisations had participated in the MATTA Fair 2016 under the umbrella of Tourism Malaysia. These organisations are made up of 55 tour operators, 33 hotel and resort operators, and 20 tourism products operators.
Domestic tourism showed double digit growth in terms of the number of tourists and receipts for the year 2014. The number of domestic tourists was up by 11.6% to 60.7 million compared to 54.4 million in 2013 while receipts increased by 16.3% to RM41.1 billion compared to RM35.6 billion in 2013.
-Tourism Malaysia.
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