With the end of Visit Malaysia Year 2014
in sight, Malaysia has prepared a new tourism campaign, Malaysia Year of
Festivals 2015 (MyFest 2015).
“Themed Endless Celebrations, the
year-long calendar offers more than 200 events related to cultural festivals,
arts and music showcases, food promotions, shopping, and sports,” said Azizan
Noordin, deputy director general (promotion) of Tourism Malaysia.
Events will include the KL Light Festival in
January, Mah-Meri Festival and Formula One Festival, both in March, the Penang
World Music Festival in April, Magic of the Night in May, the Rainforest World
Music Festival in August, Malaysian Motorcycle Grand Prix in October, and
Malaysia Year End Sale in November and December.
MyFest 2015 will be promoted by Tourism Malaysia to
travel consultants overseas with the World Travel Market in London next month
and to consumers through advertisements on London’s buses and taxis.
The campaign is expected to help Malaysia
secure the targeted 29.4 million tourist arrivals and RM89 billion (US$27.3
billion) in tourist receipts for 2015.
These
figures are one milestone in the Malaysia Tourism Transformation Plan, which
aims to achieve 36 million tourist arrivals with RM168 billion tourist receipts
by 2020.
-TTG Asia.
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