Jom Singgah! Sets To Boost Domestic Tourism

photo: Malaysia Truly Asia facebook

SEREMBAN, 9 October 2014 – Tourism Malaysia has collaborated with PLUS Malaysia Berhad (PLUS) to publish the Jom Singgah! Guidebook, which promises to further stimulate the domestic tourism industry. The guidebook was launched by the Chairman of Tourism Malaysia Tan Sri Dato’ Sri Dr. Ng Yen Yen, at the Rest & Service Area (R&R) PLUS Seremban (Southbound) in Negeri Sembilan today. 

“I believe this guidebook will help tourists to plan their holidays and make their journey along the highway more exciting,” Tan Sri Dato’ Sri Dr. Ng said. She also explained that as many as 86.1% of domestic tourists use their own vehicles while travelling within the country. 

“The official slogan for the book is ‘Lebuh Raya Pilihan Untuk Cuti-Cuti 1Malaysia Anda’. It has been chosen because it fulfilled the shared objective of Tourism Malaysia and PLUS Malaysia Berhad (PLUS), which is to promote and develop the country’s tourism industry. 
   
“The publication of Jom Singgah! is also right on time as the country is currently celebrating Visit Malaysia Year 2014 and we are also preparing for the Malaysia Year of Festivals 2015,” she added.

Meanwhile, the Managing Director of PLUS, Dato’ Noorizah Hj Abd Hamid explained that the upgrade of the Rest & Service Areas (R&R) is one of the strategies used by PLUS to make the journey along the highway safer and more comfortable. 

“With the existence of R&R areas, road users may stop and rest for a while, before continuing their journey, feeling more refreshed and focused. The publication of the Jom Singgah! Guidebook also provides an opportunity to PLUS to highlight special foods that can be found at selected R&R areas along the PLUS highway,” she continued. 

The Jom Singgah! Guidebook features 16 upgraded  PLUS Rest & Service Areas (R&R) and various interesting tourist destinations, complete with their distances from the toll exits. Additionally, the guidebook also provides recommendations for special foods that can be found at selected R&R areas along the North-South Highway.

The guidebook can be obtained for free at any Tourist Information Counters (TIC), Tourism Malaysia state offices, and all tourism exhibitions participated by Tourism Malaysia. 
-Tourism Malaysia.