Destination Resorts and Hotels' (DRH)
upcoming developments in Nusajaya and Desaru Coast in Malaysia's southern state
of Johor are set to appeal to both longhaul and shorthaul markets, using
Singapore as a gateway.
According to DRH managing director, Mohd
Nadziruddin Mohd Basri, the 283-key Traders Hotel Puteri Harbour – opening in
May 2013 – and Legoland Hotel – due to launch in 1Q2014 – will be located next
to the Legoland theme park in Nusajaya.
Also in Johor, another DRH project rolling
out in 2015 is Desaru Coast. Located a one-and-a-half-hour drive from
Singapore, the integrated destination offers a 17km beachfront, luxury resorts by
international brands such as Amanresorts, The Datai and Sheraton, a waterfront
retail village, a convention centre, two water theme parks and two championship
golf courses at the first Els Club in Asia.
To reach out to tour operators and MICE
planners in Europe, DRH will conduct a roadshow in Scandinavia in September and
will also participate in joint sales missions with Tourism Malaysia and
Malaysia Convention & Exhibition Bureau this year.
Tour operators in neighbouring Singapore are
also looking forward to Johor’s new tourism offerings.
Dominic Ong, general manager of Star Holiday
Mart Singapore, said: “Currently, the leisure market spends two nights in
Singapore and three days in Desaru. But once the development is completed, we
can look at packages combining two nights in Singapore and seven nights in
Desaru Coast for the European market, which loves nature and beachfront hotels.
“With the new hotels, we can also look at
converting Legoland Malaysia from a day trip to a one- or two-night stay for
the regional as well as Chinese and Indian markets.”
Helen
Goh, director of marketing at Vacation Asia Singapore, added: “Singapore’s
green fee is expensive and on weekends, most golf courses are for members only.
With the Els Club golf courses, we can do golfing on weekends in Desaru Coast
and weekdays in Singapore.”
-TTG Asia.
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