Malaysia eyes bigger slice of Russian pie

Tourism Malaysia wants a bigger share of the Russian outbound market and is aiming to grow visitor numbers from Vladivostok and Khabarovsk in the Russian Far East as well as Novosibirsk, the administrative centre of Novosibirsk Oblast.

According to Azizan Noordin, deputy director-general (planning), Tourism Malaysia, the NTO is in discussions with charter operators and travel consultants to schedule charters from these cities to Langkawi and Kota Kinabalu this coming winter.

The NTO will provide outbound agencies with joint marketing support, while Malaysia Airports, which manages most of the airports in Malaysia, has agreed to waive aircraft landing fees to encourage more chartered flights, he added.

From January to June 2012, Malaysia received 24,198 Russian tourists, a 28.2 per cent year-on-year increase.

In an unrelated development, Azizan told TTG Asia e-Daily that Tourism Malaysia was planning to upgrade its marketing office in Almaty, Khazakhstan, into a full-fledged regional office next year. First established in 2007, the office will be tasked with overseeing promotions throughout Central Asia.
-TTG Asia.