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The campaign, developed in 2011 as part of the Centre’s plan to introduce inroads into the North American meetings market, made use of Malaysia’s signature apparel to increase interest in the Centre and Malaysia, as a meetings destination, and also to symbolise ‘positive tie-ups’ with the target market.
After the reportedly well-received campaign, due to an increase in enquiries from North America; some of which were business leads, general manager, Kuala Lumpur Convention Centre, Datuk Peter Brokenshire said: “The excellent response has prompted us to now extend it to other international markets including Australia and Europe this year.”
Brokenshire, continuing to speak on the Centre’s success also declared: “This would not have been possible without the contribution of our most valuable asset i.e. our team, whose creativity, dedication and professionalism have continue to drive unprecedented success in our track record since our opening in 2005. The concept was devised in collaboration with our very creative home grown agency, Freeform Design, who has been responsible for developing the Centre’s collaterals.”
This award follows four other MIMA successes that the Centre received; in 2011 its PlenaryOnCall won Bronze in the ‘Best Use of Budget’ and ‘Best Marketing Campaign’; 2009 it won Bronze for ‘Best CD-ROM/DVD’ for its corporate video.
MIMA, launched in 2002m was organised by Meetings and Incentive Travel magazine to lift the standard of marketing in the meetings and events industry and to promote marketers.
After the reportedly well-received campaign, due to an increase in enquiries from North America; some of which were business leads, general manager, Kuala Lumpur Convention Centre, Datuk Peter Brokenshire said: “The excellent response has prompted us to now extend it to other international markets including Australia and Europe this year.”
Brokenshire, continuing to speak on the Centre’s success also declared: “This would not have been possible without the contribution of our most valuable asset i.e. our team, whose creativity, dedication and professionalism have continue to drive unprecedented success in our track record since our opening in 2005. The concept was devised in collaboration with our very creative home grown agency, Freeform Design, who has been responsible for developing the Centre’s collaterals.”
This award follows four other MIMA successes that the Centre received; in 2011 its PlenaryOnCall won Bronze in the ‘Best Use of Budget’ and ‘Best Marketing Campaign’; 2009 it won Bronze for ‘Best CD-ROM/DVD’ for its corporate video.
MIMA, launched in 2002m was organised by Meetings and Incentive Travel magazine to lift the standard of marketing in the meetings and events industry and to promote marketers.
-TTG MENA.
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