The Sarawak Convention Bureau (SCB) is aggressively targeting the business tourism market from West Malaysia this year. “We have had 137 bid wins since we started in 2006, and 59 per cent of these wins are with regional and international clients with offices in West Malaysia,” said the bureau’s CEO, Jill Henry.
SCB has increased its resource allocation and promotional activities in Kuala Lumpur to attract more business from the region. New additions at its Kuala Lumpur office include business development manager Rowena Ngumbang, two support staff, as well as global marketing and corporate affairs director Amelia Roziman, who recently relocated from Kuching. The Kuala Lumpur office is planning to establish a close working relationship with the Malaysia Convention and Exhibition Bureau (MyCEB) in research, sales and public relations efforts.
Muhammad Leo Michael Toyad, chairman of SCB, said: “We will be working closely with MyCEB so that our convention hosts can access both federal and state government funding support to help them bid for international conventions to be held (in Sarawak).”
-TTG Asia.
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