Ministry to work with media to promote clean, green campaign

KUALA LUMPUR: The Tourism Ministry is committed to collaborating with media groups to increase public awareness on the 1Malaysia Green, 1Malaysia Clean campaign. Minister Datuk Seri Dr Ng Yen Yen said the campaign is aimed at changing the mindset, habits and attitudes of Malaysians towards cleanliness. “This is an initiative to spread the message that every Malaysian needs to contribute to making the country clean,” she said at a press conference yesterday to announce the media collaboration.

The media partners are The Star Group, Media Prima Group, New Straits Times Press, NST-Travel, Harian Metro, Sin Chew Daily, Guang Ming Daily, Nanyang Siang Pau, China Press, Jiayu (Astro Channel 304) and Malay Mail. “The 1Malaysia Green, 1Malaysia Clean campaign is part of the ministry’s efforts to engage the public and corporations to make Malaysia clean and attractive for all residents,” said Dr Ng. The ministry would allocate RM5mil for the first phase for promotions and activities for the campaign throughout the year.

The campaign will involve the public, tourists, secondary school students, private bodies and non-governmental organisations (NGOs). The campaign will be promoted in The Star’s special environment pullout – Go Green Live Green every third Tuesday of the month. The Star will also make the 1Malaysia Green, 1Malaysia Clean part of its BRATs activities and it will also feature in the The Star Kids Fair 2010.
-thestar online.