INBOUND agents in Malaysia are diversifying their markets in the face of stiff competition and reduced volumes from their core markets. World Avenues, a wholesaler for the Middle East market, is seeing positive results from venturing into South Africa and Europe last year, with bookings coming in for this winter season. Its executive director Ally Bhoonee said the company decided to diversify as it could no longer depend on big volumes from the Middle East during the peak summer period.
Up to 2015, the peak summer travel period will coincide with Ramadan, the Muslim fasting month. Tina Travel & Agencies, with strengths in the Indian and Iranian markets, has also diversified to Australia, South Africa, Mauritius and Indochina due to increased competition from new players. However, its managing director Adam Kamal said results of laying the foundation this year through sales calls and hosting fam trips for agents would only be seen next year as contracting for the year had been done earlier.
-TTG Asia.
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