IN RESPONSE to a rebound in outbound travel, at least one Malaysian tour operator is beefing up its workforce. Apple Vacations & Conventions' group managing director, Desmond Lee, said the company had seen demand for medium- and longhaul travel return in the first quarter of this year. As a result, the company is intending to increase sales staff by 50 per cent before October 1. Lee also wanted to ride on the stronger demand for travel during the year-end school holidays by promoting the company's in-depth tour packages to the Middle East, South Africa, North and South America, Europe, Antarctica, Australia and New Zealand.
The company will double its advertising and promotional budget to these destinations this year. He said the goal was to see sales turnover double from RM3 million (US$963,855) in 2008. Apple is also building its second boutique hotel in Kuala Lumpur. Le Apple Boutique Hotel in Jalan Sultan Ismail is scheduled to open its doors in March 2011 with 60 keys.
-TTG Asia.
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