KUALA LUMPUR, 15 August 2025 - In a
strategic move set to redefine Malaysia’s experiential tourism landscape,
Petrosains Sdn. Bhd. formalised a Memorandum of Collaboration (MoC) with
Tourism Malaysia at the iconic PETRONAS Twin Towers on 15th August 2025
(Friday), marking a pivotal milestone in the lead-up to Visit Malaysia 2026
(VM2026).
The MoC was signed by Ezarisma Azni
Mohamad, Chief Executive Officer of Petrosains Sdn. Bhd., and Mohd Amirul Rizal
Abdul Rahim, Senior Director of Advertising & Digital, Tourism Malaysia,
cum Head of Secretariat VM2026. The ceremony was witnessed by Nik Rosmanie Bt
Nik Mohamad, Chairman of Petrosains Board of Directors and Datuk Manoharan
Periasamy, Director General of Tourism Malaysia.
As Malaysia aims to welcome 43.0 million
international visitors in 2025, this MoC represents a timely and strategic move
to strengthen the role of Petrosains and the PETRONAS Twin Towers in the
national tourism ecosystem.
By leveraging Petrosains’ unique position
as both a science engagement institution and operator of two flagship
destinations — Petrosains, The Discovery Centre and the PETRONAS Twin Towers
Visit Experience — this partnership aims to reimagine visitor engagement
through storytelling, education, and immersive design.
Chief Executive Officer of Petrosains,
Ezarisma Azni Mohamad, said: "As we gear up for VM2026, we look forward to
working closely with Tourism Malaysia and all our valued partners to elevate
both Petrosains and the PETRONAS Twin Towers as flagship tourist destinations,
showcasing Malaysia’s uniqueness in modern attractions, innovation, and
educational tourism."
He further added: "With a strong
focus on modern attractions, scientific discovery, and experiential learning,
we hope to support Tourism Malaysia as a compelling destination partner for
both international and regional markets, offering not just leisure, but also
knowledge, inspiration, and engagement."
The MoC outlines four key focus areas
aimed at enhancing Malaysia’s positioning as a knowledge-based experiential
destination. These include joint marketing and promotional initiatives such as
co-branded campaigns, destination storytelling, and targeted outreach to
amplify visibility across domestic and international markets. Both parties will
also collaborate on the development and use of shared creative assets to ensure
consistent visual identity across national tourism platforms. In addition,
Petrosains and Tourism Malaysia will participate in key tourism events, ranging
from international trade shows to familiarisation trips, and align digital and
physical activations under the VM2026 umbrella to create seamless, high-impact
touchpoints for travellers worldwide.
Datuk Manoharan Periasamy, Director
General of Tourism Malaysia, said: “We are excited to forge strategic
collaboration with Petrosains as it brings a unique blend of education,
leisure, and operational excellence to enhance the global standing of the PETRONAS
Twin Towers and Petrosains, The Discovery Centre.
“By combining Tourism Malaysia’s extensive
international network with Petrosains’ expertise in science and storytelling,
we are transforming our iconic landmark, the PETRONAS Twin Towers, into a
world-class experiential hub. This is also in line with our VM2026 campaign
strategy to offer visitors more than just a destination, but an unforgettable,
surreal experience.”
In conjunction with the MoC signing,
Petrosains also unveiled a new brand identity for the PETRONAS Twin Towers
Visit Experience - now officially named the PETRONAS Twin Towers Sky Xperience
(PeTT SkyX), with the tagline of “Heart of A Nation. Peak of Your Journey.”
The rebrand reflects a refreshed visitor
journey, combining Malaysia’s architectural prowess and cultural pride with
immersive, world-class experiences. The enhanced experience includes:
• Sky Bridge @ Level 41 – The world’s
tallest double-decked bridge, offering breathtaking views of Kuala Lumpur and
KLCC Park.
• Sky Deck @ Level 86 – Panoramic city
vistas, complemented by interactive displays detailing the design and symbolism
of the towers.
• Level 83 Highlights – A personalised
postcard service from the Sky Deck and exclusive souvenir shops known as Sky
Shop at Level 83 and Concourse.
• Coming Soon: Sky Café @ Level 83 – A
scenic space to relax and enjoy the city skyline.
As the social impact arm of PETRONAS in
democratising STEM education for all, Petrosains manages the visit operations
for both Petrosains, The Discovery Centre and the PETRONAS Twin Towers, two of
the nation’s most iconic and meaningful destinations. As of July 2025,
Petrosains, The Discovery Centre has welcomed over 9 million visitors since
opening its doors in 1999, while the PETRONAS Twin Towers have drawn more than
8 million visitors since 2002.
In another significant milestone, the
PETRONAS Twin Towers have officially become the 54th member of the World
Federation of Great Towers (WFGT), joining a prestigious network of the world’s
most celebrated high-rise landmarks. Standing at 451.9 metres, the Towers
remain the tallest twin skyscrapers on Earth. Designed by renowned architect
César Pelli, their iconic steel-and-glass façades draw on Islamic geometric
motifs, symbolising Malaysia’s rich cultural heritage while reflecting its bold
and modern spirit.
-Tourism Malaysia.