HONG KONG, 10 January 2023 – Tourism Malaysia has
conducted its first tourism sales mission this year to Hong Kong from 6-10 January 2023
to reconnect and further develop more partnerships to boost inbound tourism.
Headed by YB Khairul Firdaus Akbar Khan, Deputy Minister
of Tourism, Arts and Culture Malaysia, the delegation comprises 27
organisations, including Sabah Tourism Board, Malaysia Health Tourism Council
(MHTC), Malaysia My Second Home (MM2H) agency as well as other industry players
and product owners.
The Malaysian sellers and Hong Kong buyers attended
the business matching session and gala dinner, apart from two seminars
conducted at the Island Shangri-La Hong Kong, focusing on leisure and niche
tourism markets such as medical tourism, homestay and the MM2H programme.
“As Malaysia is targeting 15.6 million tourist
arrivals with RM47.6billion in tourism receipts for 2023, Tourism Malaysia is
ramping up its marketing efforts globally, including raising Malaysia’s profile
in the Hong Kong market.
“We will continue to work closely with airlines and
travel trade partners to encourage tourists to explore and enjoy what Malaysia
has to offer, especially in positioning Malaysia as a preferred tourism
destination in this region,” said YB Khairul Firdaus.
Hong Kong remains a key market for Malaysia. In
terms of connectivity, there are currently 22 flights per week from Hong Kong
to Malaysia via Malaysia Airlines, AirAsia and Cathay Pacific.
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