Nautical Insight, Swiss-Belhotel to jointly manage over 10 hotels with 2,000 rooms in Malaysia

 

The new company will adopt Nautical Insight’s expertise and insight into Malaysia’s hospitality demands and Swiss-Belhotel’s expertise in global hotel management to manage over 10 existing hotels with 2,000 hotel rooms in the country. NSTP/HAIRUL ANUAR RAHIM

KUALA LUMPUR: Nautical Insight Sdn Bhd and Swiss-Belhotel International Ltd have formed a new 50:50 joint venture company (JV) to manage more than 10 existing hotels in Malaysia.

The new company will adopt Nautical Insight's expertise and insight into Malaysia's hospitality demands and Swiss-Belhotel's expertise in global hotel management to manage over 10 existing hotels with 2,000 hotel rooms in the country.

Swiss-Belhotel chairman and president Gavin M Faull said the move to create the JV company whose official name would be announced soon, was aimed at expanding and increasing the value of existing hotels in the country with international standard services and standards.

"The collaboration allows us to better understand the country's market. We see tremendous growth potential for our respective companies in Malaysia and will aggressively pursue development opportunities across the country," Faull said at the memorandum of understanding signing ceremony today.

Faull said the tourism and hospitality industry was known for its important role as an important catalyst for global economic growth in driving Malaysia's socio-economic development.

"In addition, this initiative is also set to expand the job market and create more job opportunities for Malaysians in the hospitality industry.

"Through this joint venture, Nautical Insight and Swiss-Belhotel predict an extraordinary increase in their revenue projections, with an increase in the value of real estate and local hotel brands by 2025," he said.

The initiative aims to elevate and enhance the value of existing hotels in the country with international standards, alongside an international brand name.

Swiss-Belhotel has penetrated the Malaysian market over the years starting with Swiss-Belhotel Kuantan and its newest Swiss-Belexpress Nilai, which will soon open its doors.

Through hotel guest surveys, the Swiss-Belhotel name has succeeded to attract local and loyal international guests for its international-level standard operating procedures.

Nautical Insight-owned La Crista Hotel Melaka - a Muslim-friendly hotel in the heart of Melaka which also houses Novoid Arena, the largest e-sports arena in the southern region of Malaysia - will be the first hotel to experience the benefits of the joint venture.

The local hotel will be provided with new and improved international-quality staff training, facilities, marketing strategies and more.

Nautical Insight managing director Datuk Rosthman Ibrahim looks forward to combining the strengths of both its companies.

Rosthman believes that LaCrista's better understanding of local culture and requirements can benefit the partnership in providing exquisite services to the customers.

"With the local knowledge and extensive networking that Nautical Insight has in Malaysia, we are confident that the partnership will deliver guests the exceptional hospitality that the brand is known for with outstanding products perfectly suited for the local market," he added.

-nst online.