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Panel discussion at last
year’s Halal in Travel – Asia Summit
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ITB Asia will this year launch its first dedicated
Muslim Travel Hub and Pavilion to host panel discussions and travel suppliers,
in addition to bringing back the Halal in Travel Asia Summit for the third
time.
By 2020, it is expected that there will be 156
million Muslim travellers, up nearly 30 per cent from 2016, the show organiser
shared in a statement, citing figures from CrescentRating. By 2026, the total
spend by Muslim travellers is projected to more than double to US$300 billion.
The show organiser notes that key players in the
travel and tourism space are demanding insights and best practice in marketing
destinations, and how to better connect with Muslim travellers.
The third Halal in Travel Asia Summit will take
place on October 17, focusing on the main theme of Innovation &
Technology in the Muslim Travel Space. The conference will kick off with
the official release of the Mastercard-Halal Trip Digital Muslim Travel
Report 2018, revealing insights into the Muslim travel market and behaviours
when it comes to trip planning research and engagement in the digital space.
Keynote speeches, panel discussions and
presentations will touch on topics including how to invest in Halal travel and
developing the Halal travel market in the service and destination sectors.
In addition, for the three full days of the show
(October 17-19), the new Muslim Travel Hub will host discussions and showcases
with topics such as attracting Muslim travellers to destinations throughout the
year, further developing the growing Muslim travel market, and creating
Muslim-friendly travel packages.
Destination-focused showcases at the Muslim Travel
Hub will include ‘Targeting US$126 billion Muslim tourism market with cultural
changes’ from Indonesia, ‘Making Muslims feel at home’ from Japan, and
‘Travelling in style’ from Turkey.
Located in the same area, the Muslim Travel
Pavilion will be dedicated to exhibitors that offer Muslim travel products and
services. The Pavilion will also host talks on winning over Muslim visitors,
happy trails with travel apps and addressing Muslim traveller anxieties.
ITB Asia’s key partner, Have Halal Will Travel,
will host a conference at at the Muslim Travel Pavilion on October 17,
14.00-15.00.
-TTG Asia.
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