1Malaysia Mega Sale Carnival 2011

We have already passed the half year mark and there is no better way to take a breather than to indulge in a fantastic shopping experience with the Malaysia Mega Sale Carnival or now known as the 1Malaysia Mega Sale Carnival (1MMSC). The 1MMSC sale campaign will run nationwide from 15 June to 31 August 2011.Organised by the Ministry of Tourism, 1MMSC will be launched at Suria KLCC today by the Honourable Minister of Tourism, Dato’ Sri Dr. Ng Yen Yen. The choice of the launch location is in line with the government’s effort to develop the Kuala Lumpur City Centre (KLCC)-Bukit Bintang area into a premier shopping precinct under the Economic Transformation Programme. 

This year, the 1MMSC is complemented by the 1Malaysia Unified Sale, an initiative by the Ministry of Domestic Trade, Co-operatives and Consumerism (MDTCC), which will run concurrently with 1MMSC. The 1Malaysia Unified Sale offers consumers discounts, incentives and added services throughout all sectors of the economy. Among the sectors that are participating in the Malaysia Unified Sale are retail, food and beverage, hotel, spa, tourist attraction, electronic and electrical, and transport. Apart from this new initiative, the government, in its effort to position Malaysia as a luxury shopping destination, has recently announced the waiver of import duty on about 300 goods valued at over RM200. This initiative is implemented to attract a wider range of principal luxury brands to invest in Malaysia, and in doing so, add variety to the product choice on the market. MasterCard Worldwide, the official card of the 1MMSC since the programme was first introduced, returns with instant redemptions, exclusive promotions and the opportunity to win RM100,000 in Shopping Spree. 

Tourism Malaysia is also adding more excitement to the sale carnival with its Shopping Voucher programme which offers discounts and special sale promotions from various retailers nationwide.  These vouchers will be distributed at exhibitions and road shows participated by Tourism Malaysia, and will also be available at Tourist Information Centres located at international airports throughout the country. 

To further promote 1MMSC and Malaysia as a premier shopping destination, Tourism Malaysia is hosting 93 Mega Fam participants from Algeria, Australia, Bangladesh, Brunei, Germany, Hong Kong, India, Indonesia, Japan, Latvia, South Korea, Sweden, Thailand, Netherlands, Philippines and Vietnam. These participants will get to experience the excitement of the 1MMSC. Malaysia’s sale campaigns have contributed significantly to the growing number of tourist arrivals and tourist receipts each year. In 2010, tourist receipts registered at RM56.5 billion and from this amount, 28.7 percent or RM16.2 million was contributed by the shopping sector.

-Tourism Malaysia.