LONDON, 7 November 2023 – Marking its 42nd year of involvement
since 1981, Tourism Malaysia once again participates in the World Travel Market
2023, happening from 6 to 8 November 2023 at ExCeL London.
Led by YBhg. Dato' Roslan Tan Sri Abdul Rahman, the Secretary
General of Ministry of Tourism, Arts and Culture Malaysia, the Malaysian
delegation consists of 92 participants from 50 organisations, comprising state
tourism boards, tour operators, hotels & resorts, associations, and
airlines.
Tourism Malaysia is also collaborating with the Malaysian
Association of Tour and Travel Agents (MATTA) in launching the Sustainable
Malaysia Initiative, featuring British wildlife artist, Rachel Gray, at the
Malaysia Pavilion. The initiative will feature a portrait of a Malaysian tiger
up for auction, from which the proceeds will go to Royal Belum State Park to
support its sustainable tourism initiatives and indigenous communities.
There will also be a special appearance by Syabira Yusoff, the
first Malaysian to win The Great British Bake Off, who will be demonstrating a
traditional Malaysian dish at the event.
Aimed to highlight Malaysia’s ecotourism and sustainable tourism
efforts, Tourism Malaysia together with seven (7) state tourism boards from
Melaka, Negeri Sembilan, Pahang, Penang, Perlis, Sabah, Sarawak, and Terengganu
will showcase their existing and new tourism products that centres around the
country’s rich biodiversity and local communities.
“We proudly promote our flagship tourism products that
international and UK travellers love, such as our islands and beaches,
shopping, family holidays, and eco-adventure tours. We are excited to announce
that there is more to explore than ever, with many new hotels and attractions
that will enhance Malaysia's destination appeal,” says Dato' Roslan.
“We also invite you to embark on a culinary journey through
Malaysia. Come for the sights, stay for the flavours, and leave with a heart
full of memories and a palate forever enchanted. Malaysia welcomes you with
open arms and a feast for your senses,” he adds.
For the European market, the United Kingdom remains to be the
largest market from the region for Malaysia’s tourism industry. From January to
September 2023, Malaysia welcomed 14.4 million international tourist arrivals.
The UK market contributed a total of 197,794 arrivals, a significant growth of
150.3% in comparison to the same period in 2022.
Malaysia targets to receive 16.1 million international tourist
arrivals in 2023, with projected tourism receipts of MYR49.2 billion.
The next Visit Malaysia Year (VMY) has been set for 2026, and
the government has targeted 26.1 million foreign tourist arrivals, including UK
market, with domestic spending of RM97.6 billion.
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