PATA has signed a Memorandum of Understanding (MoU)
with the International Congress and Convention Association (ICCA),
becoming dedicated partners in establishing meaningful connections between the
two organisations.
The MoU was signed in conjunction with the 62nd
ICCA Congress in Bangkok hosted by Thailand Convention and Exhibition Bureau
(TCEB). This is the second time Thailand played host to the ICCA Congress,
with the first time in 2007 in Pattaya.
Both parties plan to create joint programme content
designed to nurture the ‘Business Travel’ sector in the Asia-Pacific region,
emphasise sustainability in future activities and events, and begin
cross-participation in flagship events between the Associations, among other
priorities.
“This partnership holds great promise for the
expansion of business opportunities in the region as there is important
synergy between the travel and tourism industry and business events,
as both relate to travel and economic impact for destination and
industry players. We eagerly look forward to sharing valuable insights and best
practices with them,” said PATA CEO Noor Ahmad Hamid.
“We both share values around sustainability,
education, legacy, and advocating for the global significance of international
collaboration and partnership. Asia-Pacific is an amazing place, culturally
diverse and endlessly fascinating. It offers so much to the world in terms of
travel and business. Yet it is the people here that are key to developing new
opportunities, and ICCA salutes the collective energy, efficiency, and
boundless desire to create unique event experiences for all,” said ICCA CEO
Senthil Gopinath.
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