THE state is targeting five million tourist
arrivals next year with the launch of the Visit Sarawak campaign.
From January to September this year, Sarawak
recorded 3.2 million visitor arrivals, a decrease of 13.3% from the same period
last year.
“Based on the trend in the past few months, my
ministry is expecting 4.5 million visitor arrivals and RM8.05bil in tourism
receipts (this year),” said state Tourism, Arts, Culture, Youth and Sports
Minister Datuk Abdul Karim Rahman Hamzah.
He said a soft launch of the campaign was held in
Kuala Lumpur, Singapore and London.
In his winding-up speech at the sitting, Abdul
Karim added that the Sarawak Tourism Board (STB) had sealed an agreement with
AirAsia for its plane livery to carry the Visit Sarawak logo on regional
routes.
“The agreement also includes advertising at the
cabin luggage storage and tray tables on AirAsia and Thai AirAsia starting in
December,” he said.
He also said STB had signed an agreement for a
strategic collaboration between Malaysia Airlines and Tourism Malaysia London
for the campaign to be publicised in the British and European markets through
advertisements on London taxis and online packages offering competitive fares
to Sarawak by the national carrier.
In addition, he said Royal Brunei Airlines will
start a twice-weekly flight between Bandar Seri Begawan and Kuching on Dec 28.
“The impact of this direct flight will go beyond
Brunei as Royal Brunei has launched international routes to Bangkok, Hong Kong,
Melbourne and London, with smooth connectivity into Kuching.
“And soon it will penetrate China and other Asia
Pacific destinations,” Abdul Karim said.
-thestar online.
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