Berjaya previously
competed with full-fledged airlines,
but will start offering flights as part of
resort package
|
Berjaya Hotels &
Resorts announced at Singapore Airshow 2018 that it has acquired two pre-owned
ATR 42-500 aircraft to run twice-daily flights between Kuala Lumpur’s Subang
Airport and Redang Island starting this June.
The new service will
enable the Malaysia-based hotel operator to fill its rooms in Redang Island,
where it operates Taaras Beach & Spa and Redang Island Resort.
“The flights
are a catalyst to drive business to the hotels,” said Hanley Chew, CEO, Berjaya
Hotels & Resorts.
Operated by the group’s
sister company Berjaya Air, the flights reduce travelling time between Subang
and Redang from five hours to an hour, Chew said. The aircraft will be
refurbished with new interior and offers 36 passenger seats each.
When Berjaya tested the
Subang-Redang flights last year, every 10-seater flight saw at least 80 per
cent occupancy, he shared. There is demand for Redang holidays, he stressed,
but the island currently does not enjoy as much connectivity as other Berjaya
locations such as Langkawi.
He explained that Berjaya
is now running flights solely to fill their resorts, rather than competing with
full-fledged airlines as they previously did with flights to Penang, Langkawi
and Koh Samui.
Flight tickets will be
sold with all-inclusive resort packages, which include a three-day, two-night
stay in a twin-sharing suite and will cost upwards of RM3,500 (US$897),
confirmed Chew.
Guests can check into their
rooms in the Subang lounge before boarding the plane.
Chew added that Berjaya
will collaborate with travel agents to feature these packages as “a pre- or
post-trip extension of tours in Kuala Lumpur and Singapore”.
The company is currently
working with agencies in Germany, Italy, the UK, Japan and Singapore, and is
seeing a pick-up in demand from the latter two, shared Chew.
He also revealed that
Berjaya is now “in talks” to establish connections between Redang and Seletar
Airport in Singapore. This route is expected to be introduced around end-2018
to early-2019 with a new aircraft.
-TTG Asia.
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