The Malaysian Association
of Tour and Travel Agents (MATTA) has set up a working committee to lend
greater focus and momentum in line with Visit Malaysia Year (VMY) 2020,
acknowledging the importance of industry support for the campaign’s success.
The working committee will
look into overseas promotion, partnering overseas agents on packages, and
working with online marketing influencers to create awareness on local
destinations. Such efforts would also include collaboration with airlines and
hoteliers to value-add holiday packages in the country.
MATTA president Tan Kok
Liang said: “For a start, we are providing a pavilion for 29 of our members to
participate in ITB Berlin Trade Show in Germany from March 7 to 11, leading
sales missions to Xian and Zheng Zhou in China from March 12 to 16, and to
Dhaka, Kolkata and Bhubaneswar in India and Bangladesh from March 18 to 24.”
Moreover, MATTA will
facilitate the meeting of the European Travel Agents and Tour Operators
Associations (ECTAA) in Malaysia come May 2018, and and the Outbound Tour
Operators Association of India (OTOAI) in August.
“In line with the call by
deputy prime minister Ahmad Zahid Hamidi to make VMY2020 a national mission,
MATTA has stepped up another gear in collaboration with major international
markets and lined up sales missions to China, India and UK/Europe, and
cooperation with Asean countries.”
According to Tan, Visit
Malaysia Years “had always recorded a tremendous boost in visitor arrivals,
starting from 1990 and followed by those in 1994, 2007 and 2014”. He opined
that VMY2020 will be no exception, while acknowledging that this would
be “particularly challenging under the current business environment”.
Tan further remarked:
“Making 2020 as the next Visit Malaysia Year has energised the local tourism
industry. It is necessary to get all industry players to come on board to
attract tourists and receive visitors.”
-TTG Asia.
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