Netizens are raining
criticism on the design of the Visit Malaysia
Year 2020 (VMY2020) logo, but country’s tourism and culture
minister, Nazri Abdul Aziz, has made his stand clear – the logo will stay.
The Star
Online reported Nazri’s
justifications: “Criticism is normal, we cannot get the consensus of the whole
of Malaysia. If we want to wait for everyone to agree, even by 2020 it (the
logo) will not be completed.”
The logo, done in-house by
the design department, had not incurred any additional expense for the
ministry.
Accompanied by the tagline
Travel.Enjoy.Respect., in line with the National Eco-Tourism Plan 2016 – 2025,
the logo is designed to resemble a postage stamp and features the Petronas Twin
Towers, an orang utan, a proboscis monkey and a turtle on a beach. According to
Nazri, these icons are most closely associated with Malaysia.
The logo was launched
along with VMY2020 during ATF 2018 in Chiang Mai last week.
While the logo may have
caught flak online, the Malaysian Association of Tour and Travel Agents (MATTA)
says it is a fan.
MATTA president, KL Tan,
said: “The new VMY2020 logo, which includes Malaysia’s best-known icons, are
closely associated with promotions of popular destinations and enjoyable
holiday experiences. The depiction of wildlife in the new logo is necessary for
quick recognition while raising awareness of the importance that ecotourism can
contribute towards development for rural communities.”
He added: “More
importantly, close collaborations with the private sector at home and abroad
are crucial in achieving the target set under the Malaysian Tourism
Transformation Plan, which is to attract 36 million visitors and RM168 billion
(US$43.2 billion) in tourism receipts in 2020.”
Apart from promotions and
private sector collaborations, government policies such as granting 30-day
visa-free entry for China and India nationals could boost arrivals, he
continued.
-TTG Asia.
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