PUTRAJAYA, 10 January 2018 –
Tourism Malaysia is serious about tackling the India tourist market with an
aggressive six-month marketing and promotion campaign from January to June
2018.
The campaign, a joint promotion effort with Akquasun Group, a destination
marketing company based in India, begins this month and entails a comprehensive
promotion effort undertaken in major cities such as Mumbai, Delhi, Kolkata and
Chennai. In addition, the Tourism Malaysia promotion will also reach Tier 1
cities such as Bangalore, Lucknow, Surat, Ahmedabad, Nagpur, Pune, Hyderabad,
Mysore, Cochin and Coimbatore, and Tier 2 cities such as Chandigarh, Rajkot and
Ahmednagar.
Utilising a comprehensive promotion mix, the campaign will be
implemented across print and online advertising, trade networking roadshows to
meet top travel agents, participation in consumer and trade tourism fairs,
workshops and product briefings on Malaysia, familiarisation trips, and other
joint promotions and incentives.
Marking the beginning of the campaign is Tourism Malaysia’s
participation in the India International Travel & Tourism Exhibition (IITT)
from 11 to 13 January. Malaysia is represented by some ten organisations
including tourism product owners, hotels and representatives from various
tourism organisations, namely Desaru Coast, Legoland, Fantasy Rain Forest,
Marina Putrajaya, Lexis Hotels & Resorts Sdn. Bhd., Ombak Villa Langkawi,
Forest City Phoenix Hotel, Malindo Air dan Tourism Selangor.
Subsequently, Tourism Malaysia will continue on a trade
networking roadshow to Kolkata (15 January), New Delhi (16 January), Ahmedabad
(17 January) and Chennai (18 January).
From January to September last year, a total of 396,387 Indian tourists
visited Malaysia. There are currently 231 weekly flights offering 41,080 seats
from India to Malaysia.
-Tourism Malaysia.
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