Popular: Visitors to Malaysia’s Spice Market booth.
Even with more than 2,000 exhibiting companies, destinations and services from the US and around the world vying for attention from nearly 4,000 hosted buyer and buyer attendees, the Malaysia Convention and Exhibition Bureau (Myceb) has once again succeeded in creating an impact at the recent Imex Las Vegas through its Malaysian Spice Market event. Imex is an exhibition for incentive travel, meetings and events.
The concept is a modern interpretation of the historical market that thrived 600 years ago along the Silk Road and transported attendees on a time travel back to the glorious era of the Malacca Sultanate.
Enacted complete with Malay, Chinese and Indian traders, it underscored the point that Myceb makes about Malaysia as a meetings destination — a microcosm of Asia due to its strategic location as a gateway for global associations to connect with the world’s largest region.
Visitors were provided with a specially created ‘MyCurrency’ and the cultural and historical experience is heightened with trading and bargaining where attendees are encouraged to negotiate for the best deals with the costumed traders speaking in different languages.
“We wanted to bring this highly interactive experience to Imex Las Vegas to introduce the Malaysian culture to our international counterparts. “It is a business networking session but with a Malaysian twist. Items sold in the booth denotes the cultural make-up of the country such as songket/batik, chopsticks, saree cloth and beaded work,” said Myceb sales and marketing general manager Ho Yoke Ping.
“There were many unexpected exciting turns that happened during the Spice Market. Due to the extremely overwhelming response, all items were sold out in just one hour. I truly believe that we have managed to showcase the cultural diversity of Malaysia with this experiential networking event which can also be incorporated as a theme event for incentive groups.”
Myceb leads a delegation of six industry partners which includes Sarawak Convention Bureau, Borneo Convention Centre Kuching, Kuala Lumpur Convention Centre, Putrajaya International Convention Centre, Shangri-La Hotel Kuala Lumpur and M-Vision Travel Sdn Bhd.
-thestar online.
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