Kuala
Lumpur, 12 September 2012: For
the very first time, Tourism Malaysia will be organising the Malaysia Tourism
Hunt 2012 beginning at Putrajaya and finishing in Pulau Redang, Terengganu,
from 20 to 25 September 2012.
This program is in
conjunction with the World Tourism Day celebration, held annually on 27
September. 130 participants,
consisting of 40 local media representatives, 45 foreign media representatives
from ASEAN countries and other international markets, as well as 20 tourism industry
players will participate in this program.
The event, which will last
for 6 days and 5 nights, will see participants visit famous tourist
destinations, such as Putrajaya, Fraser’s Hill, Raub, Kuala Gandah and Gambang
(in Pahang); Kemaman, Kuala Terengganu and Pulau Redang (in Terengganu). Participants will travel
900km through highways, highlands, and coastal roads to enjoy the natural
beauty of Malaysia, as well as get to know the local history, cultures, and communities
of each destination. Among the types of
challenges that participants will face throughout the event include photo
hunts, scavenger hunts, amazing race, fear factor and many others.
The flag off for the
Malaysia Tourism Hunt 2012 will be officiated by YB Dato’ Sri Dr. Ng Yen Yen,
Minister of Tourism together with YBhg. Tan Sri Dato’ Seri (Dr.) Aseh bin Haji
Che Mat, President of Putrajaya Corporation at Putrajaya on 20 September 2012. YB Dato’ Sri Dr. Ng Yen Yen,
in a press conference during the pre-launching of the Malaysia Tourism Hunt
2012 held at MaTiC, Jalan Ampang earlier today, commented that this unique
program is the best approach to expose the media to the beauty and uniqueness
of multicultural and diverse Malaysia.
“I believe that this
program will encourage local and foreign tourists to go on a ‘Fly and Drive’
journey to visit all the attractive tourist destinations throughout the
country.” According to her, she hopes
that the Malaysia Tourism Hunt 2012 will motivate international and local tour
operators to develop and market more ‘Fly and Drive’ tourism packages.
“This program will also
foster greater cooperation between Tourism Malaysia and local and international
media, as well as local tourism industry players, and further promote domestic
tourism through the Cuti-Cuti 1Malaysia campaign,” she continues.
In order to optimise
coverage of the event, Harian Metro and Gaya Travel magazine have been appointed
as the official media (news) and travel magazine respectively. Tourism Malaysia has also
established a smart partnership with private companies and other government
agencies.
-Tourism Malaysia.
missed the event due to prior engagements
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