PUTRAJAYA — Tourism Malaysia marks the return of its Mega Fam Iftar
2026 programme from 27 February to 3 March 2026 in support of Visit Malaysia
2026 (VM2026). This programme aims to strengthen engagement with media
practitioners and travel trade partners across ASEAN, while positioning
Malaysia as a premier destination for cultural and gastronomic tourism.
The programme will bring together 24 media representatives and
travel agents from seven ASEAN countries namely Singapore, Brunei, Indonesia,
Thailand, the Philippines, Laos and Cambodia to experience Malaysia’s vibrant
iftar celebrations and Ramadan festivities.
Mr. Mohd. Amirul Rizal Abdul Rahim, Director General of Tourism
Malaysia, stated, “Iftar@KL organised by Jabatan Kebudayaan dan Kesenian Negara
(JKKN) and Festival Ramadan Putrajaya by Perbadanan Putrajaya have been listed
in the Calendar of Events (CoE) for Visit Malaysia 2026.
To ensure the success
of both events, Tourism Malaysia is organising Mega Fam Iftar 2026 for ASEAN
media and travel agents, offering an immersive first-hand experience while
amplifying promotional coverage of Malaysia’s culture, gastronomy and iconic
destinations. This initiative aligns with the objectives of the VM2026 campaign
to position Malaysia as a world-class cultural and gastronomic tourism
destination.”
A central highlight of Mega Fam Iftar 2026 is the celebration of
Malaysia’s rich and distinctive culinary heritage. The programme showcases the
nation’s iconic iftar traditions and vibrant Ramadan bazaars; experiences that
embody the spirit of togetherness, strong family values and unity within
Malaysia’s multicultural communities. These authentic cultural expressions
present a compelling tourism proposition, reinforcing Malaysia’s standing as a
leading gastronomy-driven destination in the region.
Participants will embark on a five-day, four-night immersive journey
exploring iconic destinations and cultural highlights in Kuala Lumpur and
Putrajaya. The itinerary features Iftar@KL and visits to Festival Ramadan
Putrajaya, as well as curated experiences at Seri Negara, The Exchange TRX,
Sultan Abdul Samad Building and KL Tower. Both Kuala Lumpur and Putrajaya were
strategically selected as host destinations in view of their stature as key
international gateways and administrative centres, offering participants a
comprehensive perspective of Malaysia’s urban vibrancy and cultural identity.
In 2025, Malaysia welcomed 42.2 million visitors, reflecting a
significant 11.2 per cent increase compared to 2024. While these figures are
encouraging, substantial growth potential remains. Through continued
collaboration and shared commitment with industry and media partners, Tourism
Malaysia is confident of achieving even more sustainable growth in this key
market.
Tourism Malaysia extends its appreciation to all participants of the
Mega Fam Iftar 2026 programme for their support and looks forward to
strengthening joint promotional initiatives to showcase Malaysia’s diverse
attractions, alongside its rich cultural and culinary heritage, in support of
Visit Malaysia 2026.
-Tourism Malaysia.
