A four-week virtual
festival that promises to unify the travel trade through free learning and
networking opportunities will be held by PATA from June 22 to July 17, 2020.
Dream to Travel will not be
“just another virtual event”, remarked PATA CEO Mario Hardy.
Besides interaction with
experts and peers, the festival will also provide a platform for industry
players to introduce and browse regional and global travel products, and
network in fun and innovative ways such as virtual hangouts, he elaborated.
PATA envisioned that the
festival will spur the “industry to come together and work towards a more
responsible and stronger travel and tourism industry”, Hardy said.
Dream to Travel will
feature three key elements, the first being the Dream to Travel forums, where
speakers from public and private tourism organisations share latest insights on
the industry.
Meanwhile, the Digital
Showroom and Community Hub element will provide a platform for tourism players
worldwide to interact, and exhibit and browse travel products. Festival
recordings and links will be made available.
The third element, Live
Experiences, Virtual Hangouts and Giveaways, will challenge players to consider
how meet-ups and cultural exchanges can be reworked in a time of safe
distancing, where technology is more pertinent than ever.
Games and activities will
be incorporated into the festival calendar.
PATA has partnered the
Macao Government Tourism Office (MGTO), the Tourism Authority of Thailand (TAT)
and Tourism Malaysia, to feature the respective destinations during the
festival. Each will be highlighted for a week.
A fourth partner
destination will be announced at a later date.
Interested industry players
can register for an Attendee Pass with PATA, and download the event app to
receive further updates. A free webinar will be
conducted on June 9, 15.00 ICT to provide more details on the Dream to Travel
festival.
-TTG Asia.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.