That’s not all. Miss SHOPhia also reflects a fine young
woman who does not forget her roots, as she has a deep appreciation of culture
and a refined knowledge of Malaysian handicrafts and traditional motifs used in
the design of Malaysian-made products, such as fabrics and decorative items.
Tourism Malaysia through the Secretariat Shopping Malaysia will
promote Miss SHOPhia as the ultimate
shopping companion who will guide shoppers on fashion trends, the latest news
on when and where to shop, what to look out for and get the best out of
shopping in Malaysia.
Miss SHOPhia will draw the attention of shoppers to Malaysia’s thrice yearly
annual sales – the 1Malaysia Super Sale (1 – 31 March) (replaces the 1Malaysia
Grand Prix Sale), 1Malaysia Mega Sale Carnival (15 June – 31 Aug), and
1Malaysia Year-End Sale (1 Nov – 31 Dec). These three shopping campaigns offer
huge bargains, special deals, and duty-free offers at entry/exit points, as
well as events and activities in hundreds of shopping outlets nationwide.
Miss SHOphia will highlight Malaysia’s varied shopping locations – from the
cool comfort of chic malls and stores to charming open-air markets, where the
shopping atmosphere comes alive with an extensive offer for the best shopping,
dining, entertainment and leisure experiences ever.
Miss SHOPhia will not only be used to attract Malaysian shoppers, she will also be
featured in overseas promotional shopping campaigns to entice tourists to visit
Malaysia and enjoy the diverse shopping experiences throughout the country. She
will update tourists on Malaysia’s shopping scene and happenings through her
shopping and food blog, and take on cameo roles in viral videos and television
commercials.
Miss SHOPhia’s appearance will change according to her various roles and
personalities as she presents herself to the different Malaysian communities and
the various global markets. For instance, she will don the exquisite kebaya for Hari Raya, cheongsam for Chinese New Year, saree for Deepavali and Santarina
costume for Christmas.
Besides that, her persona will also be specially created to appeal to
the targeted overseas markets, such as ASEAN, China, India, Oceania and Middle
East. Such targeted marketing with an air of lightness, spontaneity and
creativity is a departure from static and conventional advertising.
Miss SHOPhia will inject freshness to Malaysia’s shopping campaigns in tune with
the times and the ever-changing market expectations worldwide.
Miss SHOPhia’s appearance will change according to her various roles and
personalities as she presents herself to the different Malaysian communities and
the various global markets. For instance, she will don the exquisite kebaya for Hari Raya, cheongsam for Chinese New Year, saree for Deepavali and Santarina
costume for Christmas.
Besides that, her persona will also be specially created to appeal to
the targeted overseas markets, such as ASEAN, China, India, Oceania and Middle
East. Such targeted marketing with an air of lightness, spontaneity and
creativity is a departure from static and conventional advertising.
Miss SHOPhia will inject freshness to Malaysia’s shopping campaigns in tune with
the times and the ever-changing market expectations worldwide.
PROFILE OF MISS SHOPHIA
· Female cosmopolitan Malaysian lady
in her 30s. Mixed race.
· Educated in Malaysia and abroad,
majoring in Contemporary Arts and Design with a minor in Social Studies.
· A writer by profession, and an
ardent traveller.
· Familiar with and interested in
fashion trends and global developments in gadgets and other design elements.
· Enjoys local and international
cuisine.
· A health buff who exercises
regularly and enjoys various adventure sports, including scuba diving, cycling,
trekking and off-road driving.
· Enjoys the company of family and
friends when she travels, shops and dines.
· Has two cats.
· Facebook page : facebook.com/missshophia
· Instagram : @miss_shophia
· Twitter:twitter.com/missshophia
-Tourism Malaysia.
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