Asia Pacific Tourism, Hospitality and Technology (APTHAT) Conference 2013 @ Sarawak, Malaysia

The inaugural Asia Pacific Tourism, Hospitality and Technology (APTHAT) Conference 2013 will be held in Kuching, Sarawak for the first time. APTHAT truly addresses the needs and trends of tourism and hospitality in the Asia Pacific region. Technology has driven tourism and hospitality to new heights and has reached masses in the areas of communications, technology development, technology support tools, product innovation and trends across the world. Along with positive growth nodes, the industry has also seen new challenges arising such as environmental and green issues in business operations.

Marketing, with its focus on identification of markets, product innovation, is an area in which numerous tourism issues and great future potential exist. Identification of market segments through new techniques and the development of traveller motive profiles is the first step in improving both product and promotion. The impact of information technology plays a key role in this connection. APTHAT 2013 Conference will provide a common platform to share the expertise of those who have already achieved success and for other participants , an opportunity to learn from them.

A number of regional organisations in Asia Pacific have played an important role in strengthening tourism by way of joining together and putting up concerted efforts to develop and promote tourism as a synergistic group.

APTHAT 2013 Conference is the first ever Asia Pacific conference and exhibition to portray and exchange business views, new technology and sharing of information and global trends. The two full-day conference comprises knowledge sharing alongside various industry experts, workshops, master classes and exhibition to give delegates insights into new realms of tourism approaches, marketing paradigms, marketing technology and more. Post events will include field trips to selected destinations and properties to explore and assess its tourism potential.

EVENT OBJECTIVES

1.To prepare the travel and tourism industrialists in the Asia Pacific region in understanding the importance of technology driven tourism and hospitality, online, digital marketing and the role of Professional Conference Organisers in the tourism industry.

2.To maximize the utilization of available resources to drive business and to find new marketing strategies to develop tourism in destinations.

3.To develop new approaches in market and product innovation, create and re-engineer new ideas for a sustainable tourism marketing development in the region.

WHO SHOULD ATTEND

• - Hoteliers
• - Hotel owners
• - Tour operators
• - Event planners
• - Professional conference organisers
• - Destination management specialists
• - Travel consultants
• - Entrepreneurs
• - Budget accommodation operators
• - Travel and tourism association members
• - Tourism and hospitality support suppliers
• - Tourism marketing specialists
• - Transport operators

REGISTRATION INFO

Online Registration www.ticketxpress.com.my
Booking Hotline+6(0)11 1267 7388 ,
+6(0)82 577 911 For any inquiries, kindly contact
Mr. Tan Chung Siong at +6(0)16 888 6009
Ms. Alexis at +6(0)12 854 7277 For more information, kindly go to
www.apthat.com
www.ucsicommunications.com

-UCOMMS.