MALAYSIA should enhance its product development and promotions to grab a greater share of the high-yield market. These were among the recommendations presented to industry leaders yesterday by consulting firm, Jelas Dinamik, which had been commissioned by the Tourism Ministry to conduct a study on developing niche segments for high-yield longhaul markets, namely the UK, Germany, France, Russia and Sweden.
The study examined 13 categories - MICE, taxi service, car rental, promotional activities, luxury trains, food festivals, luxury cruises, hotels, airlines, golf tourism, ecotourism, spa/wellness and medical tourism. The firm advised the Malaysian trade to create more boutique hotels, engage specialised marketing companies to push golf tourism and encourage environmentally-friendly certification of golf courses, allow foreign spa operators to enter the market, and carry out specific and focused promotional activities targeted at high-spending tourists.
To give ecotourism a further boost, facilities at lesser-known ecotourism locations should be upgraded and a variety of activities should be introduced at eco-lodges. The Malaysian government is seeking to escape the middle-income trap and capture a greater share of high-yield tourists. The 2020 target is to get 3.5 times more tourist receipts than the 2010 target of RM54 billion (US$16.8 million).
-TTG Asia.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.