Malaysia Bersatu Culinary Aassociation Launches The Malaysia Culinary World Cup 2023 With A Record Attempt

 

Kuala Lumpur, 21 February 2022 – The world’s inaugural largest cooking competition, the Malaysia Culinary World Cup by Malaysia Bersatu Culinary Association (MBCA), opened its doors today at World Trade Centre in Kuala Lumpur. This one-of-a-kind event, held from 21 February to 23 February, will see over 650 local and international participants cooking concurrently at the same venue in an attempt to gain Guinness World Records.

The event was officially launched by Deputy Minister of Tourism, Arts, and Culture of Malaysia, YB Khairul Firdaus Akbar Khan, accompanied by the Director General of Tourism Malaysia, Dato’ Hj. Zainuddin Abdul Wahab.

The Tourism Malaysia endorsed Malaysia Culinary World Cup 2023 (MCWC23), is an excellent platform for culinary experts and enthusiasts to showcase their talents and compete in the eyes of the world. The threefold mission is to mark Malaysia on the culinary world map by attempting the Guinness World Record; secondly, to introduce Malaysia’s local cuisine to earn a spot in the best eateries globally and lastly, to bring back the glory of food tourism to Malaysian shores.

“We are thrilled to see so many talented chefs from around the world coming together to participate in this competition. One of the highlights of MCWC23 is that we allow not only professional chefs to compete but also welcome home cooks to be a part of the competition and showcase Malaysia’s delicacies to the world,” said Chef Arthur Lim, Organising Chairperson and President of MBCA.

“In Malaysia, many great chefs started as talented home cooks. This event lets us leverage our skills and explore the possibilities of launching our very food and beverage outlets,” added Marcus Teoh, Ambassador of MCWC23.

The three–day competition features nine main categories with 62 sub-categories, of which 40 will feature our local cuisine. These categories Include Patisserie, Malaysian Gastronomy (21 Malaysian dishes, including Nasi Lemak, Chicken Rice, Laksa, Burger Malaysia, Ulam, Ikan Sungai Malaysia), Indian Cuisine, Chinese Cuisine, Modern Hot Cooking, Plant-Based or Vegetarian Cuisine, Showmanship (such as Teh Tarik and Roti Canai), Japanese cuisine, artistic cooking and even a Malaysia Heritage Food Black Box Challenge.

These categories will be judged by approximately 100 local and international chefs, including our local renowned celebrity chef, Chef Liza Zainol. At the end of the three-day competition, the results of the Guinness World Records will be announced at the venue.

-Tourism Malaysia.