Visit Malaysia Year 2014 campaign to formally launch Jan 19

While 2014 may be still a year away, both the Ministry of Tourism and Tourism Malaysia are already making preparations for Visit Malaysia Year (VMY) 2014, vowing to look into areas such as tourism infrastructure, security and next year’s event line-up.

A target of 28 million tourists has been set for the VMY campaign, two million more than this year’s goal of 26 million, revealed tourism minister Ng Yen Yen during a press conference today. Having received the green light from the Cabinet for the VYM 2014 since July 2012, it was not until October that a secretariat for the campaign was set up.

Ng said: “We don’t want to rush into things. We want to do it well and prepare the country to welcome the world. Hence, this whole year, we will be preparing the nation for Visit Malaysia next year. Areas we will look at include tourism infrastructure, security, and introducing new events in 2014 and hyping up existing events.”

From January 18, a three-day carnival will take place at the Bukit Jalil National Stadium in Kuala Lumpur to create awareness of the economic importance of Visit Malaysia.

The promotional campaign, together with its logo and theme song, will be officially launched by Malaysian prime minister Mohd Najib Tun Abdul Razak on January 19.

-TTG Asia.