KUALA LUMPUR, 9 October 2024 –
The Ministry of Tourism, Arts and Culture through its agency Tourism Malaysia
proudly announces the launch of the highly anticipated Edu+ programme, an
initiative aimed at elevating Malaysia's edutourism sector.
This initiative targets students, especially those under the age
of 16, who hold tourist visas to pursue short-term education programmes while
vacationing in Malaysia. Developed in collaboration with the National
Association of Private Educational Institutions (NAPEI), a well-established
organisation with over 36 years of experience, Edu+ reflects the synergy
between the tourism and education sectors to create unique learning
opportunities.
In its initial phase, the Edu+ programme focuses on the Japanese
market, with plans to expand to other high-potential regions such as Korea,
China, Russia, and Vietnam. The initiative is designed to promote cultural
exchange, educational enrichment, and tourism growth between nations.
Featuring a comprehensive model centred around learning English
at educational institutions in Malaysia, the Edu+ programme encompasses various
components, including education, cultural and heritage experiences,
collaborations with local schools, homestay experiences, sports tourism
learning, eco and nature experiences, and Sustainable Development Goals
programmes. Presently, 19 private educational institutions and eight (8) travel
agencies have committed to developing Edu+ packages under this programme.
YB Deputy Minister Khairul Firdaus Akbar Khan said: “As a
country rich in diversity, history, arts and culture, Malaysia has great
potential in this tourism segment where Edu+ is set to have a key role in
attracting young tourists to explore the uniqueness of the country. It is
estimated that as many as 10,000 students will enrol in this program in 2024,
generating RM50 million of income for the country.”
This initiative aligns with Malaysia’s broader tourism goals
ahead of Visit Malaysia 2026, a national campaign aimed at drawing in 23.5
million tourists and RM147.1 billion in tourism receipts. Edu+ is poised to
enhance the national tourism industry by indirectly driving Malaysia towards a
preferred tourist destination in the region.
To learn more about the Edu+ programme and its exciting
offerings, visit www.malaysia.travel.
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