Tourism Malaysia Unveils Strategic Roadmap For VISIT MALAYSIA 2026

KUALA LUMPUR, 30 April 2024 – Tourism Malaysia had a prominent start on 30th April 2024 by organising a networking session with the industry players by presenting its strategic direction and action plans focussing on promoting Malaysia internationally and domestically. This direction and action plans were crafted during the engagement session with industry players to ensure the fast conversion and high impact programme and achieve the common goal in attracting 35.6 million tourists and generate RM147.1 billion in receipts for Visit Malaysia 2026.

The VM 2026 roadmap is built on three core strategies – creating demand, increasing traffic, and prioritising target markets. Key initiatives include branding and marketing blitz, strategic partnerships for joint promotions/tactical campaigns and market segmentation.

Malaysia's notable tourism achievements for the first quarter of 2024 are promising. During this period, from January to March, Malaysia saw a significant influx of foreign tourists, reaching 5.8 million arrivals. This marks a remarkable growth of 32.5% compared to the previous year's 4.3 million. The top ten markets contributing to this success were Singapore, Indonesia, China, Thailand, Brunei, India, South Korea, the United Kingdom, Australia, and the Philippines.

Tourism Malaysia will continue to empower its branding through aggressive advertising campaigns, influencer marketing, and compelling content creation across digital (70%) and traditional (30%) media platforms. The agency will also establish strategic partnerships with airlines, online travel agents (OTAs), and land/sea border operators of neighbouring countries to enhance tourist arrivals.

Key target markets are prioritised into three tiers, led by first-level priorities such as China, India, Indonesia, Vietnam and Australia. The second-level priorities include South Korea, Gulf Cooperation Council (GCC) countries and the United Kingdom, followed by third-level priorities comprising Chinese Taipei and Germany. Apart from traditional markets such as Brunei, Thailand and Singapore, the focus is also highlighted on emerging markets like Pakistan and Bangladesh.

Meanwhile, tourism products and travel experiences will be tailored for niche segments like nature-based tourism, experiential tourism, medical & wellness tourism, responsible tourism, luxury, weddings, Muslim-friendly, gastronomy, and leisure travel.

YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, said: "Our multipronged VM 2026 strategy provides a comprehensive framework to boost Malaysia's visibility, enhance destination accessibility and elevate our tourism offerings. Through focused efforts and strategic collaborations, we are confident of achieving our yearly arrivals and target receipts in the run-up to VM 2026."

Tourism Malaysia will continue engaging industry stakeholders and international partners to refine and execute the VM 2026 strategies, positioning Malaysia as a preferred tourist destination in this region.

-Tourism Malaysia.

‘GO MALAYSIA FAIR’ Launched In Singapore

 

SINGAPORE, 26 April 2024 – The GO Malaysia Fair, in collaboration with the Tourism Malaysia – Singapore office, was launched today to enchant visitors with the allure and vibrancy of Malaysia, catering to both local and international visitors.

Visitors to the fair can anticipate exclusive travel deals, delectable food, cultural performances, and interactive experiences showcasing the rich culture and diverse attractions that Malaysia has to offer. From luxurious getaways to budget-friendly options, there will be something for every type of traveller.

The launch was officiated by His Excellency, Dato' Dr. Azfar Mohamad Mustafar, High Commissioner of Malaysia to Singapore, alongside Dato’ Mohamed Kamil bin Dato’ Shafie, Chairman of Tourism Perak.

Ms. Mohana Murni Shanmugam, Deputy Director of Tourism Malaysia Singapore, stated, “Singapore ranked as the top source of tourist-generating markets, contributing significantly in 2023. Partnering with the organizer is expected to indulge more Singapore residents to visit Malaysia and meet our objective of attaining the target of the 10 million mark this year.”

Mr. Sebastian Yap, Unique Event & Exhibition - Organizing Chairman of GO Malaysia Fair stated, "With the support of esteemed dignitaries and partners like Tourism Malaysia, Tourism Perak, Malaysia Healthcare Travel Council, Maybank, Etiqa Insurance, and Sabah Tourism Board, we aim to showcase the best of what Malaysia has to offer with exclusive travel deals, cultural performances, and interactive experiences."

-Tourism Malaysia.

Panti Bird Sanctuary can help Johor tourism soar

 

KOTA TINGGI: The Panti Bird Sanctuary, home to more than 300 wild birds of various species, can attract more foreign tourists to Johor, says Ling Tian Soon.

The state health and environmental committee chairman added that in 2004, BirdLife International recognised the Panti Forest Reserve as an important bird and biodiversity area (IBA).

“About 1,800ha of the forest reserve has been gazetted as Panti Bird Sanctuary since 2008. It is popular among local and foreign bird watchers.

“Last year, 1,533 bird watchers, 1,217 of them foreigners, visited the bird sanctuary just to observe and photograph the rare birds,” he said.

Ling, also the Yong Peng assemblyman, said this after officiating the Panti Bird Race 2024 closing ceremony here on Sunday (April 28).

He added that, until March this year, some 314 individuals, including 234 foreigners, had visited the Panti Bird Sanctuary, which shows that the area was a popular local tourism product among foreign tourists.

Ling said that 308 varieties of bird species can be found in the sanctuary, some of which are rare and protected, such as the Malaysian Rail Babbler, an iconic bird species at the Panti Forest Reserve.

“As Johor is known for its flora and fauna, the state government, through its 2024 Budget, has allocated more than RM67mil to improve tourism infrastructures, including the Panti Bird Sanctuary,” he added.

At the event, Ling said the two-day Panti Bird Race 2024 attracted 117 participants, including 43 foreigners from various countries.

He added that this was the first time such an event was held in Johor, and the state government expressed its intention to put it on its tourism calendar.

“We are gearing up for Visit Johor Year 2026. With the right promotion and marketing, I believe the Panti Bird Race can attract more foreign and local birders into Johor,” he said.

-thestar online.

Karnival & Pameran Agropelancongan Perak 2024 @ Resort Tasik Raban, Lenggong, Perak ( 17 ~ 19 Mei 2024 )

 

Karnival & Pameran Agropelancongan Perak 2024 akan menjadi temasya agro & eko terbesar!

Jom ke Resort Tasik Raban, 17 - 19 Mei 2024 untuk menghayati keindahan dunia agro & eko pelancongan!

Tahun Melawat Perak 2024, pelbagai lagi acara menarik menanti anda!

-Tourism Perak.

Booth Tourism Malaysia @ MATTA Fair Sabah ( 26 ~ 28 April 2024 )

 

Kunjungi booth Tourism Malaysia Sabah di MATTA FAIR SABAH 2024 bertempat di Sabah International Convention Centre (SICC) bermula pada pukul 10 am - 9 pm pada 26 - 28 April.

Tourism Malaysia Sabah membawakan kelainan pada tahun ini dengan penyertaan agensi-agensi daripada niche product seperti IWWCE, Jari Jari Spa Kota Kinabalu, Kinabalu Heritage Tours, Azman Gallery UMS dan Palm Beach Resort & Spa Labuan.

-Tourism Malaysia Sabah.

New MAB Academy and Flight Simulator Building to Strengthen Position as Premier Aviation and Hospitality Hub in the Region

 

KLIA, 26 April 2024 — Malaysia Aviation Group (MAG) takes a significant step forward today with the official launch of its new MAB Academy campus and the groundbreaking of its Flight Simulator Building at the South Support Zone, Sepang. This landmark event underscores MAG’s unwavering commitment to advancing aviation excellence and shaping the future of the industry through its training arm, MAB Academy.

The ceremony was marked by the groundbreaking ceremony of the MAB Academy’s state of-the-art flight simulator building, officiated by the Prime Minister of Malaysia, Dato’ Seri Anwar Ibrahim. Also in attendance were Minister of Transport, Tuan Loke Siew Fook; Group Chairman of MAG, Tan Sri Wan Zulkiflee Wan Ariffin; Group Managing Director of MAG, Datuk Captain Izham Ismail, alongside official government dignitaries, board members and the senior management of MAG.

Tan Sri Wan Zulkiflee Wan Ariffin, expressed the company’s dedication, commenting, “As an aviation group, we recognise the pivotal role skilled talents play in shaping a sustainable future for the industry. Through strategic investments in state-of-the-art facilities and comprehensive training programmes, we are dedicated to building a robust talent pipeline that serves not only our immediate needs but also contributes to the nation’s overall growth in the aviation industry. By fostering a culture of continuous learning and development, we ensure our agility in meeting the evolving demands of the aviation landscape.

We will continue to focus on initiatives that enhance customer experience and MAG’s robust growth, with the clear ambition of becoming among the top ten global airlines by 2030. This journey involves ongoing enhancements to every aspect of our product and service offering to ensure unparalleled excellence for the global communities we serve."

The new MAB Academy is situated at Malaysia Airlines’ former headquarters having relocated from its previous landmark in Kelana Jaya. Spanning 194,000 square feet, the campus prioritises a holistic educational model by integrating collaborative spaces with comprehensive training programmes. Notable new features include a Heritage walkway that brings audiences on MAG’s historic journey; an i-Learn Hub; comprehensive cabin mock-ups for in-flight services training, including a cabin fire trainer that is designed to replicate real in-flight fire emergencies complete with seating, overhead compartments and lavatories – all aimed at enhancing the scope and quality of training.

The new Flight Simulator Building promises to enhance the academy’s training capabilities significantly. Scheduled for completion in mid-2025, this facility underscores MAB Academy's commitment to providing cutting-edge training resources. This new, world-class simulation centre will feature six simulator bays, which will be equipped with advanced aircraft simulators operated by MAG airlines, including the brand-new A330neo simulator, as well as simulators for the Boeing 737-800 NG and ATR 72-500. The Flight Simulator Building will also be equipped with comprehensive facilities including a pool for safety and emergency training, as well as other service training facilities. These facilities, along with complete hospitality services, are expected to enhance the MAB Academy's status as a centre of excellence for aviation and hospitality in the region.

As an Approved Training Organisation (ATO) certified by the Civil Aviation Authority of Malaysia (CAAM), MAB Academy offers nearly 200 training courses. These range from mandatory flight training to aviation services training and programs on digital innovation, catering to a diverse clientele that includes top Malaysian corporations, international airlines, and students from prestigious global universities.

-Malaysia Airlines.

Malaysia sees promising growth for inbound tourism in 2024

 

Malaysia’s tourism industry is poised for a remarkable rebound, with projections indicating a surpassing of pre-pandemic levels from 2019 and a promising trajectory for future growth, bolstered by strategic collaborations and partnerships within the airline sector.

Malaysia welcomed 20.1 million international tourists in 2023, generating a substantial revenue of 71.3 billion ringgit (US$14.9 billion). Although this achievement exceeded the Ministry of Tourism, Arts and Culture’s target of 16.1 million arrivals, it notably fell short of the robust figures seen in 2019, where 26.1 million international tourists contributed 86.1 billion ringgit to the country’s economy.

Addressing the APG Network Annual General Meeting 2024, deputy tourism, arts and culture minister Khairul Firdaus Akbar Khan articulated the government’s ambitious aspirations, setting a target of 27.3 million tourists and aiming for 102.7 billion ringgit in tourist expenditure for 2024.

He stressed the ongoing promotional initiatives and events, particularly highlighting the state-focused campaigns in Melaka, Kelantan, Perak, and Perlis. Expressing optimism, he underscored Malaysia’s commitment to surpassing pre-pandemic benchmarks, aligning with the United Nations Sustainable Development Goals.

Looking ahead, the government has set its sights even higher, with a tourism target of 31.4 million visitors and revenue of 125.5 billion ringgit slated for 2025. For Visit Malaysia 2026, an ambitious goal of attracting 35.6 million tourists is established, with an anticipated tourism revenue of 147.1 billion ringgit.

During his presentation at the event, Shahrin Mokhtar, director, strategic planning at Tourism Malaysia, highlighted the pivotal role of enhanced air connectivity in bolstering international arrivals to Malaysia.

He elaborated on the availability of a matching grant designed to incentivise airlines to initiate new services, augment existing frequencies, or introduce charter services to Malaysia.

Moreover, Tourism Malaysia is deepening its collaboration with local airlines flying on international routes, with a specific focus on promoting stopover programmes and seamlessly converting transit passengers at Kuala Lumpur International Airport into tourists, thereby harnessing the full tourism potential of the nation.

Emphasising the significance of strategic partnerships, Shahrin also underscored the importance of alliances with Middle Eastern airlines to attract European tourists to Malaysia. Additionally, he highlighted the value of collaborations with airlines operating in Singapore to entice more Chinese tourists to visit Malaysia.

These partnerships serve as vital conduits for diversifying and expanding Malaysia’s tourism base, tapping into key source markets and fostering sustainable growth in the industry.

Malaysia’s tourism sector is expected to generate earnings of 375.3 billion ringgit over the course of 2024 to the Visit Malaysia campaign year in 2026.

Khairul also shared that in 2023, Malaysia recorded 20.1 million tourists, successfully surpassing the government’s target of 16.1 million arrivals.

This year, the government has set a target of 27.3 million tourists which will attract some 102.7 billion ringgit in tourism revenue.

-TTG Asia.

Bitney Fan Club Recognition Night - 3,200 Delegates From Vietnam

More than 3000 delegates from Vietnam chose Malaysia for their corporate incentive trip, enjoying four days of meetings, team building, city tour, and a gala dinner across Kuala Lumpur and Melaka.

Supported by MyCEB, the gala night 'Bitney Fans Club Recognition Night 2024' was held at MITEC, alongside enlightening tours for delegates to immerse themselves in the local charm. Creating an unforgettable gastronomic experience, delegates explored the vibrant streets of Melaka and Kuala Lumpur, complemented by a diverse culinary scene.

Malaysia was strategically chosen for its prime location in Southeast Asia, seamless flight arrangements, a plethora of luxurious 5-star hotels, and a rich tapestry of attractions, making it the top hub for exploration.

Organised by CVI Link Sdn Bhd, renowned for continuous innovation and sustainable development, and with flawless execution by Travelholic Vacations Sdn Bhd as the local destination management, every moment becomes a milestone in the journey of success. Tourism Malaysia Ho Chi Minh endorsed the group for MyCEB to supported them.

-MyCEB.

Tourism Malaysia Enhances Presence At KITF 2024 In Kazakhstan

 

ALMATY, 24 April 2024 – Tourism Malaysia gears up its promotion in Central Asia by participating in the 22nd Kazakhstan International Exhibition “Tourism and Travel” (KITF) 2024, scheduled from 24 to 26 April 2024 at the Atakent International Exhibition Centre in Almaty, Kazakhstan.

This three-day event serves as a vital platform to strengthen Malaysia's presence in the Central Asia market and to provide updates on recent advancements and tourism development in Malaysia, particularly as Malaysia aims to welcome 35.6 million international tourist arrivals with projected tourism receipts of RM147.1 billion for Visit Malaysia Year 2026.

The opening ceremony for Malaysia’s pavilion was attended by H.E. Mohd Adli Abdullah, Ambassador of Malaysia to the Republic of Kazakhstan, along with Mr. Nor Shazly Azmi, Director of Tourism Malaysia Almaty Office. The Malaysian delegation comprises tour operators, destination management companies (DMCs), tourism-related services, and airlines including Air Asia X Berhad, Embassy Alliance Travel, Fun & Sun Holidays, Asia Premium Holidays, and Menara Kuala Lumpur.

Mr. Nor Shazly highlighted that Kazakhstan remains one of the important and emerging tourism source markets in Central Asia, contributing 8,298 tourist arrivals to Malaysia in 2023. Packages focusing on islands and beaches, ecotourism, and cultural experiences will be promoted during the fair.

Other top markets generating tourist arrivals to Malaysia include Uzbekistan (12,157), Kyrgyzstan (2,425), Tajikistan (1,146), and Turkmenistan (1,071). In 2023, Malaysia welcomed a total of 20.14 million international tourists, generating RM71.3 billion in tourism receipts.

“With Air Asia X providing four direct flights per week to Malaysia and with a capacity of 1,140 passengers per week, it serves as the perfect gateway for travellers to explore Malaysia’s diverse tourism offerings and highlights the scope for collaboration between tourism travel players in Malaysia and Kazakhstan,” Mr Nor Shazly added.

Visitors can explore Malaysia’s rich tapestry of offerings tailored for the Kazakhstan market at Tourism Malaysia’s booth at Pavilion 10, Stands 10-40. Visitors also have the opportunity to participate in an exciting lucky draw for a chance to win incredible prizes such as return flight tickets from Almaty to Kuala Lumpur, accommodation, and merchandise from Tourism Malaysia and Air Asia.

-Tourism Malaysia.

March Matta Fair charts milestone

 

KUALA LUMPUR: The Malaysian Association of Tour and Travel Agents (Matta) said the 54th edition of the Matta Fair at the Malaysia International Trade & Exhibition Centre (Mitec) from March 22 -24 has been "exceptionally" successful.

The event surpassed expectations by attracting over 170,000 visitors and generating more than RM230 million in sales, Matta claimed.

"We have implemented a strategic plan to alleviate traffic congestion, which has been a concern during previous travel fair.

"Through the provision of shuttle services from key transportation hubs like Mitec's vicinity, KL Sentral and Sunway Putra Mall, we managed to reduce traffic-related complaints by an impressive 65 per cent.

"The overwhelming positive response to this initiative from fairgoers demonstrates the effectiveness of this approach in ensuring a smoother and more enjoyable experience for visitors," said Matta president Nigel Wong.

According to Matta, the event saw the participation of 278 exhibitors. They included 12 national tourism organisations (NTOs) and eight state tourism organisations (STOs), an indication that the Malaysian tour and travel industry remains vibrant and is expected to grow.

Domestic sales turnover amounted to more than RM31 million, indicating massive growth potential in domestic tourism which has seen significant growth post-Covid-19, it added.

Wong said Matta is working with with RapidKL to augment the transportation options available to fairgoers. As part of these efforts, he said there will be a substantial increase in the number of buses in service, significantly reducing the waiting time intervals for attendees.

This initiative is to encourage all visitors and exhibitors to take public transportation or park their cars at Sunway Putra Mall and KL Sentral for future Matta Fairs.

"The success of Matta Fair March 2024 is a significant milestone, signaling that the tourism industry is on the last stages of recovery and is geared towards rapid growth over the next few years," Wong added.

China secured the top spot among the top 10 most popular destinations with Japan, Korea, Malaysia, Turkiye, Vietnam, Taiwan, Switzerland, Italy and United Kingdom following closely.

For domestic tourism, consumers have a preference for purchasing packages from Selangor, Sabah, Terengganu, Pahang, Kedah and Penang mainly due to the logistic considerations and diverse range of attractions.

Data also revealed that during the fair, travel packages from over 67 international destinations across North Americas, Africa, Europe, Asia and Australia were in demand.

-nst online.

Melaka bakal bangunkan Perkampungan Pelancongan Jawa pertama di Malaysia

 

MELAKA: Kerajaan negeri akan mewujudkan Perkampungan Pelancongan Jawa pertama di negara ini di Kampung Paya Dalam, di sini.

Ketua Menteri, Datuk Seri Ab Rauf Yusoh, berkata menerusi mesyuarat EXCO negeri baru-baru ini, kerajaan negeri meluluskan cadangan mewujudkan perkampungan berkenaan sebagai satu daripada produk baharu pelancongan berasaskan komuniti Jawa di negeri terbabit.

"Di kawasan ini terdapat kira-kira 10,000 masyarakat Jawa dan sebahagian besarnya masih mengamalkan adat dan budaya etnik berkenaan termasuk percakapan dan amalan seharian.

"Selepas memikirkan supaya adat dan budaya Jawa tidak akan hilang ditelan zaman, kerajaan negeri bersetuju memperkasa serta mempertahankannya dengan membangunkan satu perkampungan budaya di sini untuk tarikan pelancong.

"Insya-Allah kita jangka menjelang akhir tahun ini cadangan itu akan direalisasikan," katanya selepas menghadiri majlis Sambutan Aidilfitri anjuran Persatuan Warisan Anak Jawa Paya Dalam (PERWAJA) di Kampung Tengah Paya Dalam, di sini hari ini.

Hadir sama, EXCO Pendidikan, Pengajian Tinggi dan Hal Ehwal Agama negeri merangkap Ahli Dewan Undangan Negeri (ADUN) Ayer Molek, Datuk Rahmad Mariman; Mufti Negeri, Datuk Abdul Halim Tawil serta Pengerusi Jawatankuasa Pembangunan dan Keselamatan Kampung (JPKK) Paya Dalam, Umros Mariman.

Melaka mempunyai lebih 30,000 masyarakat berketurunan Jawa yang tinggal di beberapa kawasan termasuk di sekitar Paya Dalam dan Ayer Molek, Kampung Paya Tanjung di Serkam serta beberapa lokaliti di Sungai Rambai.

Ab Rauf berkata, dengan kewujudan Perkampungan Pelancongan Jawa di Paya Dalam itu kelak, ia akan memperkenalkan seni, budaya, makanan dan gaya hidup masyarakat etnik berkenaan.

Katanya, satu kawasan di kampung terbabit seluas kira-kira 1.6 hektar sudah dikenal pasti untuk dibangunkan sebuah kompleks dinamakan Kompleks Warisan Jawa Negeri Melaka.

"Apabila direalisasikan kelak, tarikan pelancongan baharu ini akan membawa limpahan ekonomi lebih besar kepada penduduk kampung dan kepada penduduk Kampung Paya Dalam dan sekitarnya, bersedialah untuk memperkenalkan seni, budaya, kehidupan, makanan dan kraftangan kepada pelancong yang akan tiba tidak lama lagi," katanya.

-berita harian.

Malaysia Airlines Soars into KidZania Singapore as Official Airline Partner

 

18 March 2024 - KidZania Singapore, an award-winning interactive children’s edutainment park that combines inspiration, fun and learning through ultra-realistic role-playing experiences, is proud to announce its strategic partnership with Malaysia Airlines. This three-year-long collaboration represents the first major marketing initiative undertaken by Malaysia Airlines since 2019.

Malaysia Airlines will brand the existing plane within KidZania's cityscape in Singapore, serving as the official airline partner for the coveted educational entertainment hot-spot. This alliance symbolises a shared vision between two prominent brands in providing enriching life experiences for children and youths in Singapore and beyond.

The partnership will see fresh and intriguing programmes, aimed at exposing children to air travel's nuances and endless possibilities of career paths within the airline industry. By integrating real-life scenarios and professions within KidZania's fun-filled environment, Malaysia Airlines seeks to introduce children to various aspects of aviation, such as piloting, cabin crew responsibilities, and ground handling.

Founder and Executive Chairman of Sim Leisure Group, Dato' Sim Choo Kheng, commented on this partnership, "We are delighted that an esteemed brand like Malaysia Airlines sees the potential in the KidZania project and recognises how it can play a vital role in introducing young minds to career possibilities within the aviation sector. We believe this will inspire them to form ambitions of their own."

He further added, "This alliance complements our commitment to offering children holistic, engaging and experiential learning sessions. The integration of Malaysia Airlines into our Eduplay city will offer children insights into the aviation world, shaping their understanding of the industry and nurturing their interests."

Chief Executive Officer of Airlines from Malaysia Aviation Group, the holding company for Malaysia Airlines, Ahmad Luqman Mohd Azmi said: “We are thrilled to be part of the KidZania community, where we can actively contribute to the development of youth and future talents of the aviation industry. By sharing insights and empowering children to pursue their passions, we are committed to challenging stereotypes within the aviation industry and encouraging exploration of diverse job roles, fostering inclusivity and diversity from an early age.

Bringing the essence of Malaysian Hospitality to KidZania, we aim to cultivate an appreciation for both the diverse and shared cultures between our nations among children. We will continue to dedicate our efforts toward curating experiences and offerings that cater to our diverse and global audience. This includes the extension of Malaysia Airlines’ award-winning loyalty programme, Enrich, to children aged 2 – 12 years old via Enrich Junior; enabling them to enjoy a myriad of travel benefits and lifestyle privileges.”

KidZania Singapore is a part of the global edutainment brand, KidZania, that provides a safe, unique, and interactive environment where children can explore a city built for kids. They learn essential life skills through over 100 role-playing activities. KidZania Singapore reinforces the power of dreams, the importance of being responsible and independent, aiming to inspire and educate children through real-life experiences.

Malaysia Airlines' branding at KidZania Singapore signifies a milestone in the company's commitment to fostering education and career awareness among youths. This alliance enables Malaysia Airlines to reach out to the next generation of aviation enthusiasts in a unique and immersive setting.

-Malaysia Airlines.

Kampar River Festival - An IRF World Cup Series ( 24 ~ 26 Mei 2024 )

 

Majlis Daerah Kampar akan menganjurkan perlumbaan rakit arus deras bertaraf “World Cup” yang pertama kali dianjurkan di Malaysia! 

Perlumbaan ini diiktiraf oleh International Rafting Federation (IRF) sebagai salah satu perlumbaan yang menyumbang mata kepada ranking pasukan bertaraf dunia.

Setiap pasukan dianggotai oleh lima orang peserta, dan pihak penganjur akan menyediakan seorang river guide berpengalaman untuk membantu mengemudi rakit semasa perlumbaan berlangsung.

Jangan lepaskan peluang untuk menjadi sebahagian daripada sejarah!

Ini adalah peluang keemasan untuk menunjukkan kehebatan anda di perlumbaan rakit arus deras, sambil menikmati keindahan Sungai Kampar di Gopeng, Perak.

Kami mengalu-alukan semua pihak dari jabatan dan agensi kerajaan untuk menyertai pertandingan yang berprestij ini.

Daftar sekarang dan sertai kami dalam mengukir nama di pentas antarabangsa!

-Majlis Daerah Kampar.

Galakan Melancong 2024 (GAMELAN 2024)

 

OBJECTIVE

Lembaga Penggalakan Pelancongan Malaysia (LPPM) – known as Tourism Malaysia - is the implementation agency for Galakan Melancong (GAMELAN) Malaysia to stimulate Malaysia Tourism promotional activities with the objective to revive domestic tourism and increase revenue to the country.

FORM OF GRANT

The allocation format is through reimbursable financial assistance provided under the Special Allocation by Ministry of Finance, (MOF) and channelled to Ministry of Tourism, Arts and Culture (MOTAC).

GRANT CEILING

An amount of RM200,000 per eligible company for each financial year.

(Any company which has utilized the full grant amount of RM200,000, since the date of commencement of GAMELAN in 2019, will no longer be eligible for consideration)

* GAMELAN reimbursements for any given year will be subjected to the availability of the fund.

REIMBURSABLE AMMOUNT

The claim amount is based on one (1) participation which is 50% from the actual eligible expenses OR based on ceiling per activity/programme – whichever is lower. The total maximum claim per activity/program is stated in Eligibility Criteria Schedule.

https://www.tourism.gov.my/industry/view/gamelan-2024

-Tourism Malaysia.

Discover Sarawak's Charms At Malaysia's Booth In Vietnam International Travel Mart (VITM) 2024

 

HO CHI MINH CITY, 11 April 2024 - Malaysia Tourism Promotion Board (Tourism Malaysia) in Vietnam together with the Embassy of Malaysia in Hanoi, will participate in the Vietnam International Travel Mart (VITM) 2024. The event will take place from 11th to 14th April 2024, at the International Center for Exhibition (ICE) in Hanoi. Others will be joining together during the promotion will be the Ministry of Tourism, Creative Industry & Performing Arts (MTCP) Sarawak, Malaysia Aviation Group, National Association of Private Educational Institutions of Malaysia (NAPEI), Resorts World Genting, Ibis Kuala Lumpur City Centre and Columbia Leisure.

VITM Hanoi 2024 returns with the theme "Tourism—Green for Sustainable Development," emphasising responsible tourism associated with environmental protection for sustainable development. This year, Tourism Malaysia will cooperate with critical partners to introduce Vietnamese tourists to potential destinations many have not yet discovered.

During the four-day event, the colours of Malaysia will be unveiled through performances of Sarawak Cultural Dance and Sape Performance, fun quiz activities to learn more about the country, and Teh Tarik Tea Pulling Art by a Malaysian chef. Visitors will also be offered exclusive Malaysia Airlines promotions.

"VITM 2024 presents a valuable opportunity to promote Malaysia's rich cultural and ecological tourism offerings," said Madam Nor Hayati Zainuddin, Director of Tourism Malaysia in Vietnam.

Tourism Malaysia also shares updates on the latest tourism products and destinations such as Sarawak. This is the largest state on the island of Borneo, also known as the "Land of the Hornbills," a bird species listed in the Red Book. Sarawak also harnesses pristine beauty, like the Mulu cave, home to over 40 ethnic groups with distinct customs and practices awaiting to be discovered by Vietnamese tourists.

At the event, Tourism Malaysia bags two awards which are “Impressive Booth” and “Attractive Activities” awarded by Vietnam Tourism Association (VITA), the organizer of VITM Hanoi 2024.

On 10th April, in conjunction with VITM Hanoi 2024, Tourism Malaysia organised the Malaysia Tourism Seminar at the Lotte Hotel Hanoi. All the organisations and travel companies mentioned previously were in attendance. The seminar's goal was to provide an overview of the dynamic Malaysian tourism market and feature the latest tourism products.

With the expectation of attracting 27.3 million foreign tourists to Malaysia in 2024, Tourism Malaysia in Vietnam believes that participating in VITM Hanoi 2024 will be an ideal opportunity to introduce new destinations, diverse cultures, and unique natural wonders of Malaysia to gear up for Visit Malaysia 2026.

Tourism Malaysia’s booth, located at C10-13, offers unique cultural performances of Malaysian culture, appealing promotions, and activities to learn more about the colourful country.

-Tourism Malaysia.

Tourism Malaysia Boosts Global Cruise Industry Focus at Seatrade Cruise Global 2024

 

Malaysia is aiming to capitalize on the cruise tourism sector as part of its strategy for Visit Malaysia 2026. In 2023, the country experienced a remarkable surge in cruise arrivals, with ports welcoming 1,055 ships carrying 1,520,608 passengers—an 84.78% increase in ship arrivals and a 62.43% rise in passengers compared to pre-pandemic rates in 2019.

As a burgeoning tourism hotspot in Southeast Asia, Malaysia currently serves as the homeport for two cruise lines operating from Port Klang in Kuala Lumpur, with plans for further expansion in the pipeline. The departure of the Costa Serena from Port Klang in January 2024 marked a significant milestone in Malaysia’s ambition to become a premier homeporting destination. Costa Serena joins the ranks of cruise partners choosing Kuala Lumpur as their homeport. This development positions cruise tourism as a pivotal sector in enhancing Malaysia’s global allure, aligning with the objectives of Visit Malaysia 2026, which aims to attract 35.6 million foreign tourists in 2026.

To support these objectives and in accordance with the National Transport Policy (NTP) 2019-2030, a Malaysian delegation led by The Honorable Loke Siew Fook, Minister of Transport Malaysia, is participating in Seatrade Cruise Global 2024, taking place from April 8 to 11, 2024, at the Miami Beach Convention Center in Miami, Florida, USA. 

Attendees are encouraged to visit booth #311 to engage with the Ministry of Transport Malaysia and its port authorities to learn more about Malaysia’s strategic location, top-notch infrastructure, and abundant natural and cultural attractions.

As part of the promotional efforts to position Malaysia as a premier homeporting destination, The Honorable Minister of Transport will deliver a keynote address titled “Malaysia Truly Asia: Malaysia Cruise Tourism” at the event. This platform will be utilized to showcase the advantages and potential of Malaysia as an appealing cruise destination. Malaysia’s emergence as a homeporting hub is expected to not only bolster the country’s tourism sector but also provide a significant boost to the local economy, benefiting various tourism-related industries such as hospitality, tourism services, food and beverage businesses, among others.

“We are again thrilled to be part of Seatrade Cruise Global. This event provides an excellent platform to highlight Malaysia’s potential as a homeport and to forge valuable connections with industry leaders. We look forward to engaging with the global cruise community and inviting them to experience the wonders of Malaysia, especially in developing suitable cruise tourism trips and packages into Malaysia”, said Mr. Akbal Setia, the Vice President of Tourism Malaysia – Americas.

-TravelAndTourWorld.

RM40mil in sales targeted for MATTA Fair Penang this month

 

Wong (fourth from left), Leong (on his left) and tourism industry stakeholders after the press conference to announce MATTA Fair Penang 2024 to be held from April 27 to 28.

SOME 35,000 visitors are expected to throng the upcoming MATTA Fair Penang 2024 at Setia SPICE Convention Centre on April 27 and 28. This target marks a significant increase from the 29,000 people who visited the fair last year.

Malaysian Association of Tour and Travel Agents (MATTA) Penang Chapter chairman Carolyn Leong said they expected to hit RM40mil in sales revenue at this year’s fair compared to RM33mil recorded last year.

“We have set our sights on accommodating up to 300 booths, at the arena and concourse area, featuring both domestic and international travel packages.

“So far, 260 booths have been taken up,” she said in a press conference.

The exhibitors represent a diverse range from the travel industry including airlines, financial institutions, travel agents, hoteliers, associations, theme parks, wellness spas and other small businesses.

Leong said that with the support of the state government, MATTA would subsidise 50% of the booth price for local domestic industry players to promote the state’s tourism.

She said that MATTA would also give back to society by providing some space for charitable homes to showcase and sell their products.

“To ensure that every customer buying travel packages during the fair receives a genuine deal, the inbound and outbound travel exhibitors have been requested to display their licence by the Tourism, Arts and Culture Ministry,” she said.

Penang tourism and creative economy committee chairman Wong Hon Wai said the state’s tourism had shown promising growth this year.

He said the number of visitors to Penang via air travel increased by 26.93% in January and February this year, from 454,839 visitors in 2023 to 577,329 visitors this year.

“Penang also recorded 303 international flights in February this year compared to 204 in the same corresponding month last year,” he said.

Wong said the Swettenham Pier Cruise Terminal (SPCT) welcomed a total of 131,208 passengers from January to February this year, compared to 100,803 passengers during the same period last year.

He said the increase in visitor arrivals via flights and cruises could be due to the Chinese New Year celebration and the visa-free policy between Malaysia and China.

He also noted that direct flights between Penang and destinations like Shanghai (China), Dubai (UAE) and Chennai (India) would be launched this year.

“With these additional direct flights, we are well on our way in reaching our target of 15 direct flights, facilitating smoother travel experiences for tourists from around the world,” he added.

Wong said with the expansion of Penang International Airport (PIA) approved by the government, the passenger capacity would increase from 6.5 million to 12 million – making Penang the second largest airport in Malaysia.

“To cope with the increasing number of direct flights and the passenger arrivals, PIA has also introduced a waiting zone on the second floor to cope with and assist in passenger movement especially during peak times,” he said.

“Once the airport expansion is completed and with new hotels expected between now and 2026, as well as the Penang Light Rail Transit project and the Penang Hill cable car project which is scheduled for completion in 2026 – Penang’s tourism industry is looking at a promising growth indeed.”

He urged stakeholders not to lose sight of their responsibility and to prioritise the preservation of natural resources, cultural heritage and local communities to elevate Penang as a competitive tourism destination, not only in Asia but also on the global stage.

Also present at the press conference were representatives from Malaysia Airlines, RHB Bank, Tourism Malaysia northern region and travel agents.

-thestar online.