Tourism players in
Malaysia are calling on the authorities to be vigilant and proactive in taking
action against illegal tour operators as the industry prepares for a tourism
reset, as an imminent announcement on the reopening of borders will be made soon.
Malaysian Inbound
Tourism Association (MITA) president, Uzaidi Udanis, shared that illegal tour
operators have been in existence since he joined the tourism industry in 1985,
but they have never been eradicated due to lack of enforcement.
He called on the
government to empower tourism associations such as MITA to assist in regulating
the industry and weed out these illegal operators who compete with legal tour
operators on pricing, and could inadvertently spoil Malaysia’s tourism
reputation.
Inbound tour
operator Zahira Tahir, founder and CEO, Universal Holidays Travel and Tourism,
said such illegal tour operators spoilt the Arabic- and Indonesian-speaking
markets in pre-pandemic times by offering tours at highly-reduced rates.
She said: “These
illegal operators do not pay licensing fees, use their own vehicles, and double
up as tour guides. The information they relay to tourists may also not be
factually accurate, and if tourists have a bad experience, they will not
revisit the country.”
As such, there’s no
better time than now to take the steps to prevent the return of these
unlicensed tour operators, Jimmy Leong, president and Johor chapter chairman of
the Malaysia Tour Guides Association (MTGA), stressed.
He shared that MTGA
has highlighted the issue to the Ministry of Tourism, Arts and Culture, as well
as the transport ministry, on many different occasions but the problem has not
been nipped in the bud.
From his
experience, in pre-pandemic times, illegal tour operators who targeted the Singapore
market were rampant.
“They mainly used
private MPV and picked passengers up from their homes in Singapore, and took
them on tours to Johor, Melaka, Kuala Lumpur and Perak,” Leong elaborated.
Although such
activities have quietened down due to the current pandemic, Leong fears that
such individuals and activities will resurface when borders eventually reopen
due to the lack of enforcement.
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