The Malaysian Inbound Tourism Association
(MITA) and Association of the Indonesia Tours & Travel Agencies (ASITA)
West Nusa Tenggara signed a MoU last week to promote tourism between the two
countries.
Both associations are eyeing the lucrative
Chinese outbound market and there are plans to develop destination packages for
groups, combining Malaysia and Indonesia.
MITA president, Uzaidi Udanis, said: “We hope
one day that these packages will be as popular as the three-country package
combining Malaysia, Singapore and Thailand.”
There are also plans to launch internship
programmes for tourism students from both countries as well as an initiative to
develop films showcasing tourism attractions in Malaysia and Indonesia targeted
at overseas markets.
Awan Aswinabawa, chairman of A&T Holidays
based in Lombok, said his company saw a 200 per cent increment from Malaysian
corporates to Lombok in the first half of 2016 compared with the corresponding
period in 2015.
This
was largely due to improvements in air connectivity and promotions, he said.
The destination was also popular with families looking for a beach holiday or
for soft adventure.
-TTG Asia.
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