SEPANG, 6 JANUARY 2025 –
Malaysia proudly launched the highly anticipated Visit Malaysia 2026 (VM2026)
campaign today in a spectacular event held at Hangar 6, MAB Engineering
Complex. The event was officiated by the Prime Minister, YAB Dato' Seri Anwar
Ibrahim, unveiling the campaign’s logo, mascot, theme song, and aircraft
livery.
The VM2026 logo, is a symbol of Malaysia’s vibrant culture,
natural beauty, and global appeal, serves as a visual reminder of the country’s
readiness to welcome tourists worldwide. The logo was creatively unveiled on
the aircrafts of Malaysia Airlines, Batik Air, and AirAsia. This marks the
first time that these airlines will proudly display the logo as part of their
aircraft designs, symbolising a united front in promoting tourism and
generating excitement for the transformative year ahead.
The event also premiered the official VM2026 theme song, titled
Surreal Experiences which captures the essence of Malaysia’s unique offerings.
This song will be a key component of the campaign to attract global attention
and engage visitors with the enchanting experiences Malaysia has to offer.
In addition, the Malayan Sun Bear, a proud endangered species
and a symbol of Malaysia’s commitment to wildlife conservation, has been
adopted as the official icon for the campaign. Designed in a lovable, animated
style, the Malayan Sun Bear aims to appeal to all ages, evoking a sense of
warmth and joy, and further enhancing Malaysia’s image as a welcoming
destination for tourists.
The event was attended by key representatives from various
ministries, reflecting the national importance of the Visit Malaysia 2026
campaign. As part of Malaysia's broader National Agenda, VM2026 aims to
increase tourism revenue, strengthen Malaysia’s global tourism competitiveness,
and ultimately position the sector as one of the largest contributors to the
country’s GDP. With Malaysia’s strong potential as a world-class tourist
destination, VM2026 is set to not only boost tourism but also create jobs and
enhance the country's global image and bringing prosperity to communities,
enriching local cultures, and fostering growth in sectors beyond tourism –
including hospitality, transport, retail, and food industries.
The event also featured the exchange of Memorandum of
Collaboration (MoC) with key strategic partners, including Malaysia Aviation
Group, AirAsia, Batik Air, Malaysia Airports Holdings Berhad, Huawei,
Mastercard, Shangri-La Kuala Lumpur, Shangri-La Hotels & Resorts, Marriott
International, The Malaysian Association of Tour and Travel Agents (MATTA), and
The Malaysian Association of Hotels (MAH). These partnerships aim to enhance
connectivity, expand marketing campaigns, and deliver exceptional visitor experiences
through innovative technologies, seamless travel experiences, and exclusive
promotional offers.
As part of the build-up to VM2026, the Malaysia Sarong Music Run
(MSMR) 2025 will be held on 8 February 2025 at the Petronas Twin Towers, Kuala
Lumpur. This unique cultural and fitness event, endorsed by Prime Minister YAB
Dato’ Seri Anwar Ibrahim, is expected to attract over 20,000 participants.
A celebration of Malaysia’s heritage while promoting a healthy
lifestyle, MSMR 2025 is supported by the Ministry of Tourism, Arts, and Culture
and will feature collaborations with Locco, known for the Keretapi Sarong,
showcasing Malaysia’s multicultural harmony.
With an ambitious goal to welcome 35.6 million international
visitors and generate RM147.1 billion in tourism receipts, VM2026 marks a
significant chapter in Malaysia’s tourism journey. The Ministry of Tourism,
Arts and Culture, led by YB Dato' Sri Tiong King Sing, is committed to making
VM2026 a memorable and impactful campaign.
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