World Express Malaysia to reveal refreshed look and offerings

 

Following the April brand refresh of World Express Singapore (WES), marking its 55th anniversary, World Express Malaysia (WEM) will unveil its new website together with the new logo on name cards and other collaterals by the end of July.

WEM is part of Melewar Group’s travel and tourism-related companies and group president Seri Iskandar Bin Tunku Abdullah, known in the industry as TI, said the new branding “reflects the new and fresh vibrancy that World Express now stands for”.

TI and WES chairman Tan Chee Chye became business partners through their PATA affiliation.

WEM executive director Cherry Lee and WES managing director Darren Tan have been working closely on the “new look” and team members from both sides attended an operations retreat and product refresher in Penang last week.

Lee told TTG Asia that she will work with Tan to co-sell both countries and leverage on WEM’s offices in Kuala Lumpur, Penang and Kota Kinabalu as the Local Insider for Peninsular Malaysia and Borneo.

The pair will be co-sellers at the upcoming PATA Travel Mart taking place in Bangkok at the end of August focusing on the UK, the US and English-speaking markets.

Despite the rise in transport costs and guide fees, Malaysia still offers value for money due to the currency exchange, Lee noted.

She welcomed the increase in air capacity with the return of daily British Airways flights between London and Kuala Lumpur on November 10 to tap leisure and meetings and incentive clients.

Commenting on new WEM products and services, she shared: “We are looking to promote Singapore-Malaysia self-drive holidays and increase the length of overland coach tours.

“For example, coach tours will feature two nights in Malacca instead of one, and three instead of two in Kuala Lumpur to allow more time for market visits and cooking programmes in Malacca; and longer walking tours in Kuala Lumpur and Penang beyond the current four hours for more in-depth discovery of heritage, natural habitats, etc.”

WEM will also be stepping up its handling of shore excursions for WES’s cruise clients from Singapore, she added.

-TTG Asia.