KOTA KINABALU: Sabah’s
tourism players are expanding into the Kelantan market following the launch of
direct flights between the two states.
Malaysian Chinese Tourism Association (MCTA) Sabah
Chairman, Vincent Sia, said AirAsia currently operates flights three times a
week on Tuesday, Thursday, and Saturday, and they are capitalising on this
service.
He said MCTA Sabah, with support from the Sabah
Tourism Board, launched a roadshow to promote Sabah in the northeastern and
western regions of the peninsula on June 22-28.
“We initiated the roadshow through a business
networking event with tourism players in Kota Bharu, which is our new market,”
said Vincent.
The event was attended by Kelantan Tourism,
Culture, Arts, and Heritage Chairman, Datuk Kamaruddin Md Nor, and Tourism
Malaysia Eastern Region Office, Deputy Director Mohd Azizul Arif Yahaya.
“We have also discussed with Kamaruddin and Azizul to
collaborate on efforts to jointly promote Kota Kinabalu and Kota Bharu,” added
Vincent.
To attract more travellers to visit Sabah, he
suggested that AirAsia consider increasing flight frequency from the present
three to five times a week.
Following their networking and meeting in Kota
Bharu, MCTA Sabah continued their roadshow to Ipoh.
“Perak is also a new market for us with promising
potential, as visitors from the State can travel to Sabah via Penang, which has
an international airport,” Vincent noted.
He was also impressed by the number of outbound
travel agencies in Perak, which, despite being a small State, has more than 30,
indicating a strong potential market.
Vincent said he had extended an invitation to Perak
Tourism Chairman Datuk Mohd Kamil Shafie to visit Sabah in the near future to
foster cooperation.
“Sabah is poised to attract visitors from Perak
because during the business-to-business session, we found that many Perak
travel agencies had never been to Sabah,” he remarked.
“Although Perak highlights the orangutan as one of
their tourism attractions, it originated from Sabah.”
“Visitors can explore orangutans in their natural
habitat in Sabah, while Perak boasts its own elephants, distinct from Sabah’s
pygmy elephants,” he added.
Vincent and other MCTA Sabah members also attended
the National MCTA annual general meeting and election held in Kuala Lumpur,
where Patrick Law was appointed as the new President.
He congratulated MCTA Sabah Advisor, Lawrence Wong,
on being elected as the national 1st Vice President.
“I hope the new office bearers will provide us with
greater support and create more opportunities for business and benefits for the
members,” said Vincent.
Also present were MCTA Sabah Deputy Chairman Amity
Wong and their members including hotel operators and travel agencies.
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