Ormond Group’s two new brands debut in Kuala Lumpur

Malaysia-based hospitality company Ormond Group, which owns the Tune Hotels brand, has launched two new brands in Kuala Lumpur – Ormond Hotels and Momo’s.

The Chow Kit – an Ormond Hotel and Momo’s Kuala Lumpur opened on December 1, and both properties are located adjacent to each other.

The Chow Kit – an Ormond Hotel boasts 113 rooms and suites ranging from 12m² to 38m², and epitomises the brand’s ethos of “luxury simplified” by providing all the hotel room essentials, said Ormond Group’s CEO Gareth Lim.

Next door, MoMo’s Kuala Lumpur is positioned as a social hotel brand with micro rooms and common spaces designed to encourage interaction, shared Lim.

Both brands also target different segments, with MoMo’s set to appeal to the millennials while Ormond Hotels eyeing the more affluent segments.

With hotels in Kuala Lumpur seeing an average occupancy rate of 60 per cent, Lim feels that it is an opportune time to open the two properties. He said: “You should know your niche and we don’t try to be everything to everyone.”

Opening rates for The Chow Kit – an Ormond Hotel start from RM238 (US$57) per night on a room-only basis, which is almost double the price of the 99-key MoMo’s Kuala Lumpur, which starts from RM130.

Three more Ormond-branded properties are in the pipeline – one in Dublin and another two set to open in Melbourne’s CBD by 2022.

Similar to the two properties in Kuala Lumpur, Ormond Melbourne and Momo’s Melbourne will be a dual-brand hotel located adjacent to one another, and will boast a total of 533 keys. It will be located within a shared podium that will also house an events centre and a host of F&B offerings.

-TTG Asia.