In support of inbound tourism

Visa has announced its partnership with Mid Valley Megamall. At the event, (from left) Ng, Tourism Malaysia Package Development Division director Syed Yahya Syed Othman, Tourism Malaysia Package Development Division Secretariat Shopping Malaysia head, Norliza Md Zain and Mid Valley City chief executive officer Daniel Yong.

KUALA LUMPUR: In support of Visit Malaysia 2020, and its target of achieving 30 million international tourist arrivals, Visa has unrolled a series of initiatives to promote inbound tourism.

“We have year-long promotions and offers in various parts of Malaysia including Klang Valley, Johor Baru and Penang. Visa cardholders can enjoy discounts and benefits at family attractions such as Legoland, Desaru Coast Adventure Waterpark, and KidZania, other outlets like BH Petrol and Swarovski, as well as hospitals such as ParkCity Medical Centre and Subang Jaya Medical Centre,” says Visa country manager for Malaysia, Ng Kong Boon.

Aside from establishing partnerships with such attractions, hotels and dining outlets, the company has also established tie-ups with major shopping malls to roll out attractive promotions in an effort to play its part in promoting Visit Malaysia 2020.

To this end, Visa has announced its partnership with Mid Valley Megamall in Kuala Lumpur recently on Dec 12. Being the world’s leader in digital payments, this partnership seeks to encourage tourists to use digital payment for their purchases during the festive season.

With this campaign Visa cardholders can make payment with their contactless card for purchases made at Mid Valley Megamall here and The Mall, Mid Valley Southkey, Johor Baru, to be eligible for redemption gifts. To sweeten the deal, when they shop on Friday, Saturday or Sunday and on the eve of public holidays and on public holidays, they will also receive eco-friendly metal straws and pans as giveaways for transactions about RM200 and RM350 respectively.

For the upcoming Chinese New Year celebration, Visa and Mid Valley will be introducing another campaign from Jan 5, 2020 to Feb 2, 2020 where Visa cardholders will receive Toys “R” Us vouchers when they spend minimum RM350 with their contactless cards.

Visa cardholders in Melaka are also in for a treat as Visa has also partnered with Dataran Pahlawan Melaka Megamall, Terminal Pahlawan and Hatten Square. From now till Jan 2, 2020 Visa cardholders will receive a specially designed Barbie canvas shopping bag when they spend minimum RM300 using their contactless cards.

According to Ng, this is part of the effort to propel adoption of digital payment, which has seen a tremendous growth due to the introduction of e-wallets. Furthermore, digital payments are a more convenient and safe way to making payment, as no physical cash is involved and tourists do not need to walk around with a big amount of local currency.

“Many people have the impression that the exchange rate applied when using their cards to make payment in a foreign currency is not as good as what they can get at a money changer. However, this is not necessarily true, as the exchange rate offered by the banks are just as competitive.

“We are extremely excited to promote Malaysia as a tourist destination, especially to our neighbours in Asia Pacific. Based on our data, Singaporeans, Indonesians and the Chinese are the top spenders when they travel to Malaysia. During this festive period, we are partnering with malls frequented by tourists to encourage them to use their payment cards, particularly contactless payments, when they make their purchases here. These promotions are designed to help boost tourism spend as part of the Visit Malaysia 2020 campaign, “ Ng said.

-thestar online.