SINGAPORE, 7 September 2015 – The Minister of Tourism and Culture Malaysia Dato’ Seri Mohamed Nazri Abdul Aziz met Singapore’s top travel agents and media today in efforts to boost tourist arrivals from the market. The visit aims to formulate measures to attract more travellers from Singapore to visit Malaysia, following the drop in arrivals from the country in the first quarter of 2015.
Singapore arrivals into Malaysia last year was 13.9 million, a growth of 5.7 percent, however, the first three months of 2015 showed an 8.6 percent drop.
Dato’ Seri Nazri said, “We need to carry out various initiatives to drive growth from Singapore for the remaining months. We are intensifying our efforts here through joint promotions and tactical campaigns.”
During the Business Luncheon with the Singapore trade and media at The St. Regis Singapore, Dato’ Seri Nazri shared with guests some of Tourism Malaysia’s efforts to boost arrivals from Singapore including partnerships with the trade at the Travel Malaysia Fair 2015, joint collaborations with Malindo Air, a Durian Fiesta initiative, the development of special diving packages, the promotion of Malaysia as a music and entertainment hub, as well as the joint tactical campaigns in the market.
The Minister also updated guests on various tourism developments to keep them abreast of Malaysia’s latest tourism offerings and events.
He said, “Another exciting development that I would like to share with you is the introduction of the daily train shuttle service by KTM Berhad between JB Sentral, Malaysia, and Woodlands, Singapore. This train service, which operates seven times a day from Singapore to Malaysia, offers Singapore tourists more options now to travel to Malaysia.”
He added, “This service provides great convenience to Singapore tourists, and complements the existing connectivity that our two destinations currently enjoy. With the support from the airlines industry, we now have 489 flight frequencies per week with 73,314 seating capacity.
“With all these efforts and new developments in place, along with your assistance and strong support, I am confident that we will be able to achieve our target arrivals from Singapore this year,” he said.
Through the visit, Dato’ Seri Mohamed Nazri also aims to strengthen the presence of Malaysia in Singapore and build a stronger relationship with the travel agents and media. Besides that, he also publicised the Malaysia Year of Festivals (MyFest) 2015 and encouraged local travel agents to work closer with their Malaysian counterparts to develop more creative and innovative holiday packages to Malaysia.
The Minister is scheduled to visit Batam and meet with travel agents and media there to promote Malaysia as well.
-Tourism Malaysia.
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