Malaysia’s Sunway Hotels & Resorts has opened its first regional sales office in Shanghai in an effort to better serve the Chinese market.
The office, opened on August 1, is developed in partnership with Century Holiday International Travel Group and will be responsible for Sunway's key corporate accounts in China and to represent the hospitality group’s 11 properties in Malaysia, Cambodia and Vietnam.
"Our presence in China affirms Sunway's commitment to further strengthen the brand's footprint, catering to the robust Chinese outbound corporate travel and leisure tourist markets,” said Albert Cheong, CEO of Sunway Hotels & Resorts.
“Working alongside Century Holiday will provide Sunway the platforms to capture a significant share of a growing number of Chinese outbound travellers across all segments of the market,” he added.
Following the opening of the regional sales office, Sunway organised a three-city roadshow from September 19-23 to promote several of Sunway's facilities as a major tourist and convention destination.
The roadshow, done in collaboration with Tourism Malaysia, Malaysia Airlines, AirAsia and Century Holiday, toured the major cities of Beijing, Shanghai and Guangzhou before concluding at the 3rd Sichuan International Travel Expo (SCITE) in Emeishan, China.