From left: Eco-STEPS’ Kingston Khoo; The Habitat Foundation’s
Justine Vaz; Bornean Sun Bear Conservation Centre’s Wong Siew Te and Batu
Batu’s Cher Chua-Lassalvy discuss innovative approaches to sustainable tourism
development; photo by Rachel AJ Lee
Leading figures in Malaysia’s sustainable tourism
sector have sounded an urgent call for collective action to address
environmental and social challenges while promoting responsible travel.
Speaking on the Sustainability Pioneers: Malaysian
SMEs Driving Change panel at the ASEAN Tourism Conference on January 15,
session moderator and founder and president of Eco-STEPS (Sustainable Tourism
& Environmental Protection Society) Malaysia, Kingston Khoo, highlighted
the slow global progress in achieving the UN Sustainable Development Goals
(SDGs).
To help Malaysia on its sustainability journey,
Justine Vaz, executive director of The Habitat Foundation, and Cher
Chua-Lassalvy, co-founder and managing director of Batu Batu, jointly
established the Sustainable Tourism Malaysia network.
The Habitat Foundation is a charitable trust based
in Penang. It influences biodiversity conservation at a national level and
focuses on empowering local communities, enhancing their livelihoods, and
promoting under-appreciated destinations. Its sister organisation under The
Habitat Group is The Habitat Penang Hill, a rainforest park.
“The network that we formed comprises NGOs,
government organisations, and tourism businesses. We help our network members
communicate what they do, where they do it, and (strengthen) their visibility.
We also do consumer education and help people to make better (environmental)
choices,” said Vaz.
Vaz shared that the foundation is undertaking
several projects in preparation for Visit Malaysia 2026, including the
development of new trails and an exhibition showcasing the region’s rich tin
mining history in Perlis.
Meanwhile, Chua-Lassalvy shared her experience in
transitioning Batu Batu – an eco-island located two hours from Johor Bahru –
from traditional tourism to a regenerative model, aiming to create positive
impacts on the environment and local communities while offering restorative and
thought-provoking retreats. It was challenging, she shared, having to deal with
problems such as overflowing sewage issues, oil spills that the waves carried
in, and trash pollution.
She also encouraged the audience to create
destination coordination groups, where stakeholders can discuss, share,
negotiate, and find a sustainable way forward.
“This is one thing that the Sustainable Tourism
Network does. The plan is to get everyone who is working in sustainable tourism
to get together, share their knowledge and databases, so that the industry can
progress,” she explained.
Wong Siew Te, CEO and founder, Bornean Sun Bear
Conservation Centre, shared how wildlife conservation and nature-based tourism
can be mutually beneficial. The centre generates revenue through responsible
tourism, which in turn supports conservation efforts and improves the
livelihoods of local communities.
“We need to nurture future generations to help
protect our environment as much as possible,” he stressed.
Chua-Lassalvy advised the industry to listen to and
learn from local communities, rather than impose external ideas. By respecting
their knowledge and integrating their cultural heritage, truly authentic and
sustainable tourism experiences can be developed.
Vaz said: “I’m currently working on establishing a
new protected area in Malaysia, twice the size of Singapore. While the
potential for eco-tourism that can benefit the seven villages living (deep in
the forest) is significant, we must ensure that their livelihoods and cultural
integrity are not compromised by rapid tourism development.”
-TTG Asia.