Sepang, 12 January 2021: Malaysia
Airlines' frequent flyer programme, Enrich is pleased to announce the launch of
Enrich's new online shopping platform called Enrich Shoppe. Powered by
RebateMango, Enrich Shoppe provides a fun, easy and quick way for Enrich
members in Malaysia, Singapore, Thailand and Philippines to earn Enrich Miles
for purchases from over 500 famous e-commerce brands such as Tumi, Sephora,
Michael Kors, Watsons, JD Sports, Uniqlo, Cotton On, and many more.
This partnership adds significant value and provides convenience for
Enrich members to instantly earn up to 10X Enrich Miles earned for every USD1
spent on Enrich Shoppe. These acquired Enrich Miles can be utilized to redeem
for flights, hotel stays via Enrich Hotels and Temptations’ inflight duty-free
products, as well as a variety of lifestyle vouchers, exclusive dining vouchers
or add more comfort to their next travel by redeeming them for seat upgrades
and Golden Lounge Access.
Malaysia
Airlines' Group Chief Marketing and Customer Experience Officer Lau Yin May said, “Online
shopping has become the better alternative these days, especially now in light
of the current restrictions and the second phase of the movement control order
in Malaysia, hence we embarked on this collaboration with RebateMango to meet
customers’ preferences. This partnership is a great opportunity for customers
to enjoy a safe and seamless shopping experience with their favourite brands
from the comfort of home and to be rewarded with Enrich Miles for the four (4)
million Enrich members when they shop with Enrich Shoppe. As we continue to
provide more options and flexibility to earn Enrich Miles, we believe this
latest addition will be rewarding for our members. If you are not a member yet,
sign up as Enrich member now which is absolutely free of charge to start
enjoying many exclusive benefits by Enrich!”
Paul
Koh, the co-founder of RebateMango said, “Once again, we are able to
integrate a valuable partner in the rewards space and enhance their offering to
members in a cost-effective and non-tech-heavy way. We are delighted to launch
with Malaysia Airlines and look forward to their members being able to earn
more Enrich Miles whenever they shop online!“
RebateMango has already seen success in its standalone B2C platform,
which is currently live in Malaysia, Singapore, Thailand and Philippines, with
plans to expand further. Members of the RebateMango platform can choose from a
choice of rewards such as cashback, air miles and points from some of the most
popular brands. This reward choice is unique and is a significant
differentiator to other platforms in this region.
The integration that RebateMango offers to partners does not only
provide them with scale in-retailer offerings but also significant cost-savings
in human resources to manage an online shopping platform. A key value
proposition of RebateMango's Retailer API is the B2C platform that RebateMango
already runs. This sets them apart from other loyalty providers who may not
provide primary customer service support, retailer offers management or
transactional rewards calculations. The integration is extremely simple, and
the solution also allows the partner to focus on what really matters, which is
ancillary revenue.
To celebrate the launch, Enrich members may look forward to earning
Double Enrich Miles from 8 January to 28 February 2021. Members can start
shopping from their preferred online stores at Enrich Shoppe via www.malaysiaairlines.com/enrichshoppe and
then log in to their Enrich account to get automatically rewarded.
In addition, from 11th to
31st January
2021, Enrich will be running a social media contest for its members for a
chance to win 2,500 Enrich Miles which can be redeemed for one (1) way flight
ticket within Peninsular Malaysia or one (1) night hotel stay booked via Enrich
Hotels as well as other exclusive lifestyle vouchers.
Be Enrich members today to enjoy amazing benefits and download the
Malaysia Airlines’ App to get the latest promotions on earning and redeeming
Enrich Miles, conveniently at your fingertips anytime and anywhere!
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